Ingredients you can understand
Ingredients you can understand.
Have you read the ingredient list on your usual toothpaste? Most toothpastes have ingredients which need a chemistry qualification to understand! We are open and transparent with our ingredients, explain what each ingredient does and why we've included it in our toothpaste.
We don't use SLS, triclosan, parabens, petrochemicals, colours, artificial flavours or artificial sweeteners. Every ingredient has been carefully chosen for it's optimum balance of effectiveness with minimal impact on us and the planet.
Happier Beauty toothpaste is now registered by The Vegan Society giving you peace of mind.
Happier Toothpaste Ingredients
Potassium citrate
Source: Mineral
What is does: Gentle cleaning/polishing
Hydroxyapatite
Source: Mineral
What is does: Strengthens enamel
Cocamidopropyl betain
Source: Plant (coconut)
What is does: Gentle foamer
Hydrated silica
Source: Mineral
What is does: Gentle cleaning/polishing
Aqua
Source: Water
What is does: Moistener
Glycerin
Source: Plant
What is does: Moistener
Aroma
Source: Plant
What is does: Natural flavour
Cellulose gum
Source: Plant
What is does: Thickener
Papain
Source: Plant (Papaya)
What is does: Anti-stain
Stevioside
Source: Plant
What is does: Natural sweetener
Tocopherol
Source: Vitamin
What is does: Promotes healthy gums
Limonene
Source: Plant
What is does: Natural flavour
Happier Toothpaste Ingredients
Glycerin
Source: Plant
What is does: Moistener
Aqua
Source: Water
What is does: Moistener
Hydrated silica
Source: Mineral
What is does: Gentle cleaning/polishing
Potassium citrate
Source: Mineral
What is does: Gentle cleaning/polishing
Hydroxyapatite
Source: Mineral
What is does: Strengthens enamel
Cocamidopropyl betain
Source: Plant (coconut)
What is does: Gentle foamer
Aroma
Source: Plant
What is does: Natural flavour
Cellulose gum
Source: Plant
What is does: Thickener
Papain
Source: Plant (Papaya)
What is does: Anti-stain
Stevioside
Source: Plant
What is does: Natural sweetener
Tocopherol
Source: Vitamin
What is does: Promotes healthy gums
Limonene
Source: Plant
What is does: Natural flavour
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