Ingredients you can understand

by Faye Wilson

Ingredients you can understand.

Have you read the ingredient list on your usual toothpaste? Most toothpastes have ingredients which need a chemistry qualification to understand! We are open and transparent with our ingredients, explain what each ingredient does and why we've included it in our toothpaste.

We don't use SLS, triclosan, parabens, petrochemicals, colours, artificial flavours or artificial sweeteners. Every ingredient has been carefully chosen for it's optimum balance of effectiveness with minimal impact on us and the planet.

Happier Beauty toothpaste is now registered by The Vegan Society giving you peace of mind.

Happier Toothpaste Ingredients 

Potassium citrate

Source: Mineral
What is does: Gentle cleaning/polishing

Hydroxyapatite

Source: Mineral
What is does: Strengthens enamel

Cocamidopropyl betain

Source: Plant (coconut)
What is does: Gentle foamer

Hydrated silica

Source: Mineral
What is does: Gentle cleaning/polishing

Aqua

Source: Water
What is does: Moistener

Glycerin

Source: Plant
What is does: Moistener

Aroma

Source: Plant
What is does: Natural flavour

Cellulose gum

Source: Plant
What is does: Thickener

Papain

Source: Plant (Papaya)
What is does: Anti-stain

Stevioside

Source: Plant
What is does: Natural sweetener

Tocopherol

Source: Vitamin
What is does: Promotes healthy gums

Limonene

Source: Plant
What is does: Natural flavour

Happier Toothpaste Ingredients 

Glycerin

Source: Plant
What is does: Moistener

Aqua

Source: Water
What is does: Moistener

Hydrated silica

Source: Mineral
What is does: Gentle cleaning/polishing

Potassium citrate

Source: Mineral
What is does: Gentle cleaning/polishing

Hydroxyapatite

Source: Mineral
What is does: Strengthens enamel

Cocamidopropyl betain

Source: Plant (coconut)
What is does: Gentle foamer

Aroma

Source: Plant
What is does: Natural flavour

Cellulose gum

Source: Plant
What is does: Thickener

Papain

Source: Plant (Papaya)
What is does: Anti-stain

Stevioside

Source: Plant
What is does: Natural sweetener

Tocopherol

Source: Vitamin
What is does: Promotes healthy gums

Limonene

Source: Plant
What is does: Natural flavour

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