Lesley C.
I love Happier toothpaste! Love the taste and the fact that it never goes runny.
Christopher W.
His ‘n’ Hers!
Hart M.
Fully recyclable and natural ingredients. I wish you’d stop putting a leaflet in my subscription box, it goes straight in the recycling. Love the product.
Michele M.
So glad I discovered this toothpaste. Great flavour and texture, and the bonus is I have avoided using more plastic.
J L.
Great toothpaste and second order arrived very timely thank you
Tracy Y.
Really happy with this product.Taste is great not harsh like other toothpaste and my gums don't bleed anymore,all good
Katie R.
Love the clean and fresh feeling in the mouth... and of course the environmental considerations
Gillian W.
Love the taste of Happier toothpaste and my mouth always feels really fresh after using. Good to know that taste and feel is all from natural ingredients with no hidden nasties. And THEN it's recyclable too! What could be better
Victoria G.
I like the zingy freshness
Barry G.
Love the product and the ethos behind it
Penelope R.
Very happy with the toothpaste and passed your card on to friend so, hopefully, another customer.
Emily G.
I really like this toothpaste. It did take a couple of days to get used to the taste as it had a bit of an aniseed taste, which I like, but it felt weird to have that taste while brushing my teeth! The toothpaste does create quite a bit of saliva in my mouth which I haven't experienced with other toothpastes but it does makes my teeth feel really clean afterwards and my mouth feels fresher. I've only been using it for a few weeks now but can really see a difference from my previous toothpaste.
Jane L.
Really like this toothpaste and that it comes in a totally recyclable tube. Also appreciate the plastic free packaging it is sent in.
Gary M.
Happier Beauty toothpaste not only better for the planet, it's the best tasting toothpaste we have had, and feels like we get a good clean too.
We're so glad that Happier Beauty are there for us, against the crazy world of plastic toothpaste tube wastage.
Rose W.
Great toothpaste, no plastic in packaging and it makes me guilt-free about my impact on the planet. What more could you want?
Charlotte P.
Love how this cleans and has a great taste, also great for a more eco friendly lifestyle!
Sheena M.
We love the flavour and texture, less harsh than the usual stuff. Also very pleased not to be buying plastic tubes
Rebecca W.
Really impressed! I'm trying to cut back on unnecessary plastic at home and have tried many 'eco' options from oil pulling to toothpaste tablets - all of which have been either unpleasant or found wanting. My regular toothpaste was a whitening bicarbonate of soda-based formula which was very effective but packaged in plastice and full of SLS which caused contact dermatitis around my mouth area. Unlike other eco toothpastes, Happier is both thoughtfully packaged and effective. It is also SLS free which is a great bonus for me. An all round excellent product that ticks every box for me. I will be signing up for a subscription - I am definitely a 'Happier' customer!
Lynn B.
Prompt delivery and great toothpaste.
Really like it.
Aurelle M.
Do like this toothpaste - I have tried to change go the tablet form of toothpaste to save the planet but don't like the grittiness, so this is ideal.
Alison S.
A good taste. Feel like we’re helping the environment. Vegan and cruelty free as well!! Handy subscription. Happy customer.
Carol G.
This was a repurchase so shows I was happy with it
Katherine B.
Absolutely love this toothpaste. I’ve tried all sorts over the last couple of years - usual high street brands to zero plastic and zero synthetic options. This toothpaste by far gives the best mouth feel and standard of clean. I also adore the way it is packaged - the tube itself to the fact sheet (transparency and informative re ingredients) and zero plastic delivery. Great value as well and effortless subscription service. Simply excellent!
Peta N.
Love this toothpaste great for my sensitive teeth and makes them super clean
Kota S.
Been great to be able to reduce the use of plastic tubes which are so difficult to recycle. It's also difficult to find a good natural toothpaste that includes fluoride, so this has been a great find. Would be great if there was an option to reuse the plastic caps, i.e. if you could send the tubes without the plastic caps if I've subscribed to receive the tubes regularly.
Carol K.
This is really the best alternative to plastic toothpaste packaging. Tablets just aren’t great.
Celia T.
Very Happy with this toothpaste, tastes great, no nasty chemicals, gets my teeth clean with no gum sensitivity issues!
Gillian W.
I love happier toothpaste! It tastes great and works really well to prevent sensitivity. And it's all fully recyclable.
Sue C.
My favourite toothpaste, great taste and healthy ingredients
Emma P.
In an easily recyclable aluminium tube this toothpaste has been great! So good to know it’s kinder to our health and the planet
fiona s.
great product and excellent customer service
Jane L.
Toothpaste is nice and minty and I love that the tubes can be recycled and the caps returned for recycling/reuse. Also appreciate that it's delivered in plain plastic-free packaging which can also be reused.
Sylvia T.
Lovely fresh minty taste. Does not over foam which suits me.
Veega T.
Such a great product! Leaves your mouth feeling fresh. And it's amazing that the tube is made out of aluminium and is fully recyclable!
Nicci R.
Great product, does what it needs to do, love the style and of course the more recyclable packaging and what Happier stands for.
Shirley L.
Love the natural ingredients and recycling package didn’t like it being sent when not required yet
Katie R.
Love the mintiness and the gentle polish ( my dental hygienist says that cleaning your teeth is like “polishing the best sideboard”).
MICHELLE G.
Pleasant tasting toothpaste in a practical eco friendly packaging.
Bek B.
Like the flavour and the aluminium tube. Not impressed with the large plastic lid. Can you send out future tubes without a lid so I can reuse the lid. If not, the use of the statistic of how many plastic toothpaste tubes are made is meaningless as a lid is as bad as a tube when it ends up unrecycled and in the sea.
Ida Q.
Love Happier! I've struggled to find planet-friendly toothpaste with fluoride, so I was very pleased to discover Happier. We now have it on subscription - and the flavour is great too!
Jacqueline B.
Love this toothpaste! Nice taste, leaves mouth feeling fresh and good for the environment too - couldn't be Happier!
Natacha A.
I would prefer a stronger mint flavour rather than quite a sweet mint. But love the aluminium tube and made in the UK status!
Anne M.
Just fine
Like a lovely glass of water almost don’t notice as it’s just good
Michele M.
A really good product: tastes pleasantly minty without being too strong, nice fine texture and also contains flouride. Very impressed with how it works. Also good to know it is cruelty-free, from natural products, and I can recycle the tube and cap to avoid adding to plastic waste. The twin pack is good value. Can you please make a version for sensitive teeth?
Tracy Y.
Love the whole concept.Bought 2 to try and ended up signing up for regular deliveries.Great taste,not harsh like other toothpaste,it has stopped my gums bleeding too.
jean m.
Love the taste and it cleans my teeth well without the froth!
Sian S.
My daughter snuck some Happier toothpaste out of Mummy’s cupboard last week, she prefers it to hers!
Emma d.
Big thanks to Happier Beauty for replacing my missing tubes of toothpaste. Great customer service. Id recommend this product highly to anyone who wants a more natural but effective toothpaste in tubes that CAN be easily recycled! (Unlike plastic tubes of Colgate etc)
Kaye H.
Happy with the toothpaste texture, flavour and how it cleans. It is a bit expensive for the family to use so hopefully the price will reduce as it becomes more popular especially for families on a budget. I thought the winder came with the order but it didn’t so I’ll have to purchase that separately. Delighted most of the tube is recyclable BUT would like the lid to be too for the planet. Greener choices shouldn’t cost the Earth - this is pretty expensive BUT by far the best alternative toothpaste I have tried to date(and I’ve tried a lot)
Emma W.
Love to have toothpaste that doesn’t negatively impact the environment
Marianne N.
Brilliant toothpaste, does everything it should and tastes good. All that and it’s good for the planet too. Can’t fault!
Shirley L.
Love the taste and that it's natural,much better than anything I have tried before the first time my gums have stopped bleeding when I brush them.
Elaine H.
I’m pleased with my happier toothpaste. Love the packaging as I’m trying to reduce unnecessary plastic waste. The toothpaste itself is mild in flavour so not overwhelming like sone brands. I would definitely consider buying again
Vicki M.
Tried a one off purchase to see what this was like and both myself and my husband love it. I have sensitive teeth and it’s hard to find toothpaste that caters to sensitive teeth but this does. Will get a subscription soon!
Rodney W.
It should be sufficient to let you know that I think the toothpaste is excellent and that it was delivered promptly.
Lesley C.
GREAT! no more standard toothpastes for me!
Linda P.
Have tried refillable toothpaste tubes and found teeth just didn’t feel clean.
So using a recyclable tube seemed next best ( do not like toothpaste tablets)
Family has been using Happier toothpaste for few days now, and seem pleased with it.
It’s more like conventional paste, and mouth feels fresh after use.
Elizabeth F.
Love everything about this product. Finding a toothpaste with a conscience is exactly what we need.
I do wonder though if, for your subscribers, you could offer them an option to purchase them without the plastic lids and use one save from previous purchase??
Cat K.
I cannot praise this toothpaste highly enough! Have tried sooooo many toothpaste alternatives to cut back on plastics etc but my search ends here! Awesome, awesome product ….. and insanely good customer service Truly Happier x
Gillian S.
So pleased to find such a good product with such excellent eco friendly qualities
Thalia G.
Love this toothpaste. Good taste, good results, love that the tube is recyclable, and love that I got the key to get ALL the paste out!
Rebecca W.
The only toothpaste that had eco-friendly packaging and enough fluoride that I could find (have tried some of the tablets and powders in glass jars out there, but didn’t like any) and that I could also persuade my husband to stick with.
I like the fact that the other ingredients are ‘natural’, though this was not the top priority for changing from the ‘big brands’ (packaging was), it does still matter.
I think the taste is pleasant- however because it’s not exactly the normal minty/menthol type of flavour it doesn’t leave me feeling as fresh as other toothpastes… so I add a little from another brand (without fluoride) to get this.
I did have a bit of sensitivity when initially transitioning, but this has gone now! Interesting!
I like the fact that although they have my email address, they’ve only emailed me 1) when I registered, 2) about my order and 3) for feedback. I _don’t_ get millions of emails a day trying to sell me something I’ve already bought nor a load of spam. I think this is very honourable use of my information.
For these reasons I will continue to purchase.
Rita M.
It’s good toothpaste that feels nice in your mouth
Teresa W.
Good toothpaste. Could possibly be slightly thicker so it doesn't run out of tube so quickly. Love that tube is recyclable. Address the lid issue, you could make that out of metal. Check out AKT deodorant. Sort that and you'll be flying.
Debbie H.
On our third delivery and what’s not to like- simple subscription, fab packaging and the key to max out every drop. Teeth feel clean and look great. Feel like I’m doing my bit too so yep lots happier!
Suzanne B.
The best alternative toothpaste I’ve tried!
Rosalind S.
Despite the fact the toothpaste is expensive I will certainly repurchase it. It's fresh tasting and leaves your teeth feeling squeaky clean.
Judith G.
Really good ,not too frothy and teeth whitening
Linda B.
The toothpaste itself is pleasant to use and feels effective.
When it arrived the package was ripped open. The tubes were fine but on the illustrations there seemed to be a sort of key to help empty the tubes but none was in my package. I emailed immediately asking if it was missing but got no response.
Philippa R.
I was cautious about changing my toothpaste but was pleasantly surprised with this one so I put another order in before I ran out!
Tom D.
Just what was wanted! (It was a present.)
Louise M.
Tastes great, whitens teeth, and it’s fully recyclable - what’s not to like?
Sarah P.
Please can you tell me if the plastic top to the tooth paste is recycled or not?
Helen Y.
Lovely taste, recyclable packaging, key to squeeze the very last drop out, what's not to like. Happier Beauty, happier planet, happy me! Thank you.
Lesley W.
Good toothpaste in an aluminium tube! Don’t want to create demand for any more plastic!
Lesley C.
Love the toothpaste! Second time I've ordered, mouth feels fresh and happy!
Sian S.
Love this product, the packaging and the taste. Have started giving it to friends as an eco birthday gift!
Clare R.
These recyclable aluminium toothpaste tubes are a great alternative to the main brands plastic tubes. I had previously given my family toothpaste tablets which they didn’t like. So I was delighted that they like this more conventional toothpaste and I like the packaging. I also had a problem with the delivery which was swiftly resolved. This has been a successful sustainable switch for my family.
Susanne M.
Great taste - easy to order & best of all nearly no plastic (just the lid)
Natalia L.
great packaging and minty taste (unlike many environmental toothpastes!).
Julie C.
Fabulous product, I love it
Ali M.
good taste, teeth feel clean after use, tube is easy to squeeze out and fold over on to itself to ensure every bit is used.Will buy more. Thank you!
Dawn R.
All good. Not had it long enough to give a full review.
Kirsten W.
The toothpaste is great and works as well as the named brand toothpaste we used before. It does seem to run out more quickly and it would be great if it was cheaper! We're happy that we're reducing our plastic waste.
Elizabeth C.
It's fine, thanks. I need to find out a bit more about toothpaste packaging as I thought all toothpaste came in tube that we can recycle.
Alexis J.
Love the toothpaste, but wish the lid wasn’t plastic….
Keri-Louise W.
Best toothpaste I've ever bought and used! My teeth feel and look super clean!
Georgia A.
Great packaging and quick delivery - doesn't come with the key in the image though
Lynn B.
Delighted with this toothpaste.
Just visited the hygienist and she commented on how clean and healthy my teeth and gums were.
Camilla R.
Love it! Have tried a lot of plastic free toothpaste and this is by far and away the best!!
Laura M.
Really nice toothpaste - feels very "normal" even though it's eco friendly. Would love it if you could work on bringing the price down - it's hugely expensive compared to "normal" toothpaste which means only those in positions of privilege can afford it.
Mrs H.
This is as good as everyone said it was. Finally a recyclable toothpaste tube and really nice toothpaste. I've been trying to find one I like for ages and came across this by accident. My daughter has already stolen my second tube as she likes it so much!
Teri B.
Love that the tube is recyclable and the toothpaste is effective and tastes good
Maddy C.
Nice taste and feel. Mouth feels clean and fresh after use. Really pleased to have found something environmentally friendly
