Alison S.
A good taste. Feel like we’re helping the environment. Vegan and cruelty free as well!! Handy subscription. Happy customer.
Carol G.
This was a repurchase so shows I was happy with it
Katherine B.
Absolutely love this toothpaste. I’ve tried all sorts over the last couple of years - usual high street brands to zero plastic and zero synthetic options. This toothpaste by far gives the best mouth feel and standard of clean. I also adore the way it is packaged - the tube itself to the fact sheet (transparency and informative re ingredients) and zero plastic delivery. Great value as well and effortless subscription service. Simply excellent!
Peta N.
Love this toothpaste great for my sensitive teeth and makes them super clean
Kota S.
Been great to be able to reduce the use of plastic tubes which are so difficult to recycle. It's also difficult to find a good natural toothpaste that includes fluoride, so this has been a great find. Would be great if there was an option to reuse the plastic caps, i.e. if you could send the tubes without the plastic caps if I've subscribed to receive the tubes regularly.
Carol K.
This is really the best alternative to plastic toothpaste packaging. Tablets just aren’t great.
Celia T.
Very Happy with this toothpaste, tastes great, no nasty chemicals, gets my teeth clean with no gum sensitivity issues!
Gillian W.
I love happier toothpaste! It tastes great and works really well to prevent sensitivity. And it's all fully recyclable.
Sue C.
My favourite toothpaste, great taste and healthy ingredients
Emma P.
In an easily recyclable aluminium tube this toothpaste has been great! So good to know it’s kinder to our health and the planet
fiona s.
great product and excellent customer service
Jane L.
Toothpaste is nice and minty and I love that the tubes can be recycled and the caps returned for recycling/reuse. Also appreciate that it's delivered in plain plastic-free packaging which can also be reused.
Sylvia T.
Lovely fresh minty taste. Does not over foam which suits me.
Veega T.
Such a great product! Leaves your mouth feeling fresh. And it's amazing that the tube is made out of aluminium and is fully recyclable!
Nicci R.
Great product, does what it needs to do, love the style and of course the more recyclable packaging and what Happier stands for.
Shirley L.
Love the natural ingredients and recycling package didn’t like it being sent when not required yet
Katie R.
Love the mintiness and the gentle polish ( my dental hygienist says that cleaning your teeth is like “polishing the best sideboard”).
MICHELLE G.
Pleasant tasting toothpaste in a practical eco friendly packaging.
Bek B.
Like the flavour and the aluminium tube. Not impressed with the large plastic lid. Can you send out future tubes without a lid so I can reuse the lid. If not, the use of the statistic of how many plastic toothpaste tubes are made is meaningless as a lid is as bad as a tube when it ends up unrecycled and in the sea.
Ida Q.
Love Happier! I've struggled to find planet-friendly toothpaste with fluoride, so I was very pleased to discover Happier. We now have it on subscription - and the flavour is great too!
Jacqueline B.
Love this toothpaste! Nice taste, leaves mouth feeling fresh and good for the environment too - couldn't be Happier!
Natacha A.
I would prefer a stronger mint flavour rather than quite a sweet mint. But love the aluminium tube and made in the UK status!
Anne M.
Just fine
Like a lovely glass of water almost don’t notice as it’s just good
Michele M.
A really good product: tastes pleasantly minty without being too strong, nice fine texture and also contains flouride. Very impressed with how it works. Also good to know it is cruelty-free, from natural products, and I can recycle the tube and cap to avoid adding to plastic waste. The twin pack is good value. Can you please make a version for sensitive teeth?
Tracy Y.
Love the whole concept.Bought 2 to try and ended up signing up for regular deliveries.Great taste,not harsh like other toothpaste,it has stopped my gums bleeding too.
jean m.
Love the taste and it cleans my teeth well without the froth!
Sian S.
My daughter snuck some Happier toothpaste out of Mummy’s cupboard last week, she prefers it to hers!
Emma d.
Big thanks to Happier Beauty for replacing my missing tubes of toothpaste. Great customer service. Id recommend this product highly to anyone who wants a more natural but effective toothpaste in tubes that CAN be easily recycled! (Unlike plastic tubes of Colgate etc)
Kaye H.
Happy with the toothpaste texture, flavour and how it cleans. It is a bit expensive for the family to use so hopefully the price will reduce as it becomes more popular especially for families on a budget. I thought the winder came with the order but it didn’t so I’ll have to purchase that separately. Delighted most of the tube is recyclable BUT would like the lid to be too for the planet. Greener choices shouldn’t cost the Earth - this is pretty expensive BUT by far the best alternative toothpaste I have tried to date(and I’ve tried a lot)
Emma W.
Love to have toothpaste that doesn’t negatively impact the environment
Marianne N.
Brilliant toothpaste, does everything it should and tastes good. All that and it’s good for the planet too. Can’t fault!
Shirley L.
Love the taste and that it's natural,much better than anything I have tried before the first time my gums have stopped bleeding when I brush them.
Elaine H.
I’m pleased with my happier toothpaste. Love the packaging as I’m trying to reduce unnecessary plastic waste. The toothpaste itself is mild in flavour so not overwhelming like sone brands. I would definitely consider buying again
Vicki M.
Tried a one off purchase to see what this was like and both myself and my husband love it. I have sensitive teeth and it’s hard to find toothpaste that caters to sensitive teeth but this does. Will get a subscription soon!
Rodney W.
It should be sufficient to let you know that I think the toothpaste is excellent and that it was delivered promptly.
Lesley C.
GREAT! no more standard toothpastes for me!
Linda P.
Have tried refillable toothpaste tubes and found teeth just didn’t feel clean.
So using a recyclable tube seemed next best ( do not like toothpaste tablets)
Family has been using Happier toothpaste for few days now, and seem pleased with it.
It’s more like conventional paste, and mouth feels fresh after use.
Elizabeth F.
Love everything about this product. Finding a toothpaste with a conscience is exactly what we need.
I do wonder though if, for your subscribers, you could offer them an option to purchase them without the plastic lids and use one save from previous purchase??
Cat K.
I cannot praise this toothpaste highly enough! Have tried sooooo many toothpaste alternatives to cut back on plastics etc but my search ends here! Awesome, awesome product ….. and insanely good customer service Truly Happier x
Gillian S.
So pleased to find such a good product with such excellent eco friendly qualities
Thalia G.
Love this toothpaste. Good taste, good results, love that the tube is recyclable, and love that I got the key to get ALL the paste out!
Rebecca W.
The only toothpaste that had eco-friendly packaging and enough fluoride that I could find (have tried some of the tablets and powders in glass jars out there, but didn’t like any) and that I could also persuade my husband to stick with.
I like the fact that the other ingredients are ‘natural’, though this was not the top priority for changing from the ‘big brands’ (packaging was), it does still matter.
I think the taste is pleasant- however because it’s not exactly the normal minty/menthol type of flavour it doesn’t leave me feeling as fresh as other toothpastes… so I add a little from another brand (without fluoride) to get this.
I did have a bit of sensitivity when initially transitioning, but this has gone now! Interesting!
I like the fact that although they have my email address, they’ve only emailed me 1) when I registered, 2) about my order and 3) for feedback. I _don’t_ get millions of emails a day trying to sell me something I’ve already bought nor a load of spam. I think this is very honourable use of my information.
For these reasons I will continue to purchase.
Rita M.
It’s good toothpaste that feels nice in your mouth
Teresa W.
Good toothpaste. Could possibly be slightly thicker so it doesn't run out of tube so quickly. Love that tube is recyclable. Address the lid issue, you could make that out of metal. Check out AKT deodorant. Sort that and you'll be flying.
Debbie H.
On our third delivery and what’s not to like- simple subscription, fab packaging and the key to max out every drop. Teeth feel clean and look great. Feel like I’m doing my bit too so yep lots happier!
Suzanne B.
The best alternative toothpaste I’ve tried!
Rosalind S.
Despite the fact the toothpaste is expensive I will certainly repurchase it. It's fresh tasting and leaves your teeth feeling squeaky clean.
Judith G.
Really good ,not too frothy and teeth whitening
Linda B.
The toothpaste itself is pleasant to use and feels effective.
When it arrived the package was ripped open. The tubes were fine but on the illustrations there seemed to be a sort of key to help empty the tubes but none was in my package. I emailed immediately asking if it was missing but got no response.
Philippa R.
I was cautious about changing my toothpaste but was pleasantly surprised with this one so I put another order in before I ran out!
Tom D.
Just what was wanted! (It was a present.)
Louise M.
Tastes great, whitens teeth, and it’s fully recyclable - what’s not to like?
Sarah P.
Please can you tell me if the plastic top to the tooth paste is recycled or not?
Helen Y.
Lovely taste, recyclable packaging, key to squeeze the very last drop out, what's not to like. Happier Beauty, happier planet, happy me! Thank you.
Lesley W.
Good toothpaste in an aluminium tube! Don’t want to create demand for any more plastic!
Lesley C.
Love the toothpaste! Second time I've ordered, mouth feels fresh and happy!
Sian S.
Love this product, the packaging and the taste. Have started giving it to friends as an eco birthday gift!
Clare R.
These recyclable aluminium toothpaste tubes are a great alternative to the main brands plastic tubes. I had previously given my family toothpaste tablets which they didn’t like. So I was delighted that they like this more conventional toothpaste and I like the packaging. I also had a problem with the delivery which was swiftly resolved. This has been a successful sustainable switch for my family.
Susanne M.
Great taste - easy to order & best of all nearly no plastic (just the lid)
Natalia L.
great packaging and minty taste (unlike many environmental toothpastes!).
Julie C.
Fabulous product, I love it
Ali M.
good taste, teeth feel clean after use, tube is easy to squeeze out and fold over on to itself to ensure every bit is used.Will buy more. Thank you!
Dawn R.
All good. Not had it long enough to give a full review.
Kirsten W.
The toothpaste is great and works as well as the named brand toothpaste we used before. It does seem to run out more quickly and it would be great if it was cheaper! We're happy that we're reducing our plastic waste.
Elizabeth C.
It's fine, thanks. I need to find out a bit more about toothpaste packaging as I thought all toothpaste came in tube that we can recycle.
Alexis J.
Love the toothpaste, but wish the lid wasn’t plastic….
Keri-Louise W.
Best toothpaste I've ever bought and used! My teeth feel and look super clean!
Georgia A.
Great packaging and quick delivery - doesn't come with the key in the image though
Lynn B.
Delighted with this toothpaste.
Just visited the hygienist and she commented on how clean and healthy my teeth and gums were.
Camilla R.
Love it! Have tried a lot of plastic free toothpaste and this is by far and away the best!!
Laura M.
Really nice toothpaste - feels very "normal" even though it's eco friendly. Would love it if you could work on bringing the price down - it's hugely expensive compared to "normal" toothpaste which means only those in positions of privilege can afford it.
Mrs H.
This is as good as everyone said it was. Finally a recyclable toothpaste tube and really nice toothpaste. I've been trying to find one I like for ages and came across this by accident. My daughter has already stolen my second tube as she likes it so much!
Teri B.
Love that the tube is recyclable and the toothpaste is effective and tastes good
Maddy C.
Nice taste and feel. Mouth feels clean and fresh after use. Really pleased to have found something environmentally friendly
Anna W.
I needed to finish off my toothpaste before starting this one. I have used my previous one for some years not only because of my sensitive teeth but also because it didn’t cause any adverse reactions. Unfortunately, the outer case is plastic. I have tried toothpaste which comes as a tablet which you chew. That hasn’t worked for me.
I was reluctant to try Happier Toothpaste in case it caused an adverse reaction; it hasn’t. My teeth feel clean after my normal brushing. I am still getting used to the taste but I have been using my previous one for many years. So far, I am content with the effect of the toothpaste.
Emile A.
great toothpaste, great service, just wish it tasted a bit mintier. Been great for my sensitive teeth.
Jamie-Leigh B.
Love this toothpaste!! Have been looking for an SLS free toothpaste for aaages since my previous one was discontinued, and it's got such a fresh minty taste which I love. Also, the fluoride option is great.
The only thing I wish they would improve on is having an aluminium lid rather than plastic so that these can be recycled/plastic free.
Fiona M.
Good toothpaste and good to reduce plastic waste
Barry G.
Does exactly like it says on the tin. Oops aluminium !! Love it!!
Caroline P.
Great product - very happy with the flavour and the packaging that avoids plastic. Many thanks.
Victoria B.
I love it but unfortunately it's a bit pricey. I know it's because of all the lovely things that go into it, but sometimes choosing the less sustainable option means more expense which not everyone can afford.
Carol G.
Arrived on time and I love the metal tube. I have yet to use it as I am using up the old tube I had first though.
Marie-helene H.
It does what a toothpaste should do and helps the environment at the same time - what's not to like!
Sarah h.
Love love love this toothpaste it feels deliciously old fashioned in its design but very modern in its cleaning of my teeth! x
Katherine R.
Very efficient and lovely to use
Nadia C.
Great taste and cleans beautifully. Guilt free brushing at last!! Many thanks.
Jessica A.
We love the key that helps us squeeze all the great toothpaste out of the recyclable tube!!
Jo H.
Love this toothpaste, it’s minty fresh and helps my sensitive teeth plus the tube is recyclable too :-)
Megan E.
I only wish that the key had been included in the order (as I assumed it was, and now do not have a key to get the end of the toothpaste out...)
Mhairi U.
I was looking for a plastic free toothpaste that was still super refreshing (not herby/flowery), and that was still paste-like in consistency. This is actually way better than I expected and I now prefer it to the well-known brand I used to use. It’s way more refreshing (without being spicy/unpleasant) and makes my teeth whiter than the ‘whitening’ toothpaste I had. I also love knowing there’s fewer nasties in the toothpaste itself, as well as in the packaging. Plus I think the tube design is really pretty.
Monica C.
The order and delivery was fast and easy, and the toothpaste works great. I prefer it to the tablets because it foams up more like regular toothpaste, and it feels good to know I'm not using plastic.
Georgina C.
I love the toothpaste, I have sensitive teeth and it is working just fine! The only thing I would change is the plastic top to the tube.
Fiona B.
Love the taste
Love the recyclable packaging.
Will definitely be ordering again.
Sue C.
Best toothpaste! tastes fab and even better to know there are no nasties
Jodie P.
I have waited a while before trying a more sustainable/eco toothpaste as I was worried they wouldn't be as good for my teeth as standard toothpastes but when I saw Happier advertised I wanted to give it a go and I have no regrets. I love seeing the full list of ingredients and what each one does, the packaging is sleek and cool and the toothpaste itself is excellent. Its nice and minty and leaves my teeth feel really clean, I like that it doesn't foam up as much as other toothpastes I don't know how to describe what I like would that but I do hahaha. Subscription service is a great idea, never have to worry about buying toothpaste ever again, it will just arrive at my door.
