Ali C.
At last, a recyclable toothpaste tube and lid. I’ve been looking for ages for recyclable toothpaste packaging which is one of the main reasons for purchasing Happier toothpaste.
Great product.
L L.
Very pleased, excellent product works brilliantly and recyclable. Tastes nicer than standard tooth paste, does not sting my mouth. Will be buying it again.
James P.
Good nicely flavoured toothpaste that cleans well and feels fresh and the tube can be recycled! What’s not to like!
Kate M.
I’ve been making a big effort to move away from plastics & but my husband couldn’t get on board with a tablet alternative. Decided to try this as an experiment & he’s much “HAPPIER” with it. It foams, it tastes minty & best of all it’s much better for the environment.
Poppy J.
Great product! Leaves teeth feeling really clean with the added bonus of helping the planet!
Christine B.
Teeth less sensitive already after a few days.
Sarah G.
Lovely, leaves my mouth feeling clean and fresh.
Neil N.
So fresh. Leaves my teeth and mouth feeling lovely, clean and fresh.
Sham L.
Great protection of sensitive teeth and eco friendly.
Jane M.
I was a bit dubious whether this would be good enough for my sensitive teeth but it's been excellent so far and my teeth feel really clean. It's lovely to use a good old fashioned metal tube of toothpaste.
Anne C.
So delighted to find a plant-based toothpaste that is consciously packaged that tastes good as well! Definitely subscribing.
S M.
The toothpaste tastes really nice! It cleans teeth very well. And reducing plastic waste is so important. So well done Happier Beauty!
Andy H.
Recommended by my dentist as it contains all the right ingredients. Initially bought to avoid plastics, but also very easy to use, delivering the right amount of toothpaste easily.
Alex D.
We love Happier, not least because it's as powerful as normal toothpaste but without the plastic!
Victoria K.
Really happy with the product and taste, would just like it a little cheaper.
Gina C.
I have tried numerous toothpastes and different formulas. The biggest difference is that this one tastes so fresh, my teeth feel really clean as does my whole mouth without using mouthwash and other products. I am officially converted!
Stephanie H.
Tastes great. Love that it's recyclable.
Colette C.
It has a great taste & doesn't leave a weird after taste like some of the regular toothpastes you can buy in stores. It looks smart & the squeeze key helps ensure you get ever last bit with no waste!
Caroline L.
Absolutely love this toothpaste. I was weary of vegan toothpaste because l thought l wouldn’t like the taste but l really love this. It’s really nice & fresh. I love the neutral packaging too.
Sophie S.
Fantastic toothbrush and I love that it’s fully recyclable
Marion S.
Like the taste of the toothpaste and my OH seems to like it too but like other people, I’m not sure why the tubes have plastic lids. Maybe the company can have an option to purchase without especially on subscriptions or offer a return system.
Candy R.
Have tried a few 'eco' toothpastes and found that either the taste is right but the consistency is wrong or vice versa. Happier is the first one that ticks both boxes, with the added benefit of recyclable packaging. And the key means I no longer have to keep reminding the family to squeeze from the bottom!
Allys K.
User friendly. Well flavoured. Excellent product
Rosalind S.
My second order..... the best toothpaste I have ever used. No sls or other nasties. Leaves my mouth feeling fresh. So pleased I've discovered it!
Hilary R.
It was good to not use plastic and when visiting my dentist she commented on how good my teeth looked and I told her about Happier toothpaste and they looked up your website. They said they will get some in for the surgery to show patients options to using plastic containers and still get excellent toothpaste!
Louise R.
I love this toothpaste for its recycleability but it also tastes great and feels like it’s doing a great job.
Jill T.
Great toothpaste. This is my second tube and will continue to use it in the future. Thoroughly recommend.
Millie S.
Yeah does the job
Keri May J.
Great taste, decent size tube. Love the branding and leaves mouth feeling clean. Only reason I haven't given 5* is because it's not great at whitening however I didn't buy it for that purpose so still over the moon at this eco friendly option!!!
Judith G.
Brilliant toothpaste
Miles G.
Like the taste, the quantity is substantial, and the tube has a very quality feel.
The logo and name probably let it down for me
Caroline C.
Nice toothpaste and really pleased not to have a plastic tube. Spoilt by it having a large plastic lid though..... why? And if it has to be plastic then why a huge one. Can you find an alternative material for the lids? Thats what we have to do. No More Plastic please!!!!
I am being another tube but with some reluctance because of the lid.
Verity W.
Tried all the jars and tablets but old habits die hard- recyclable tube is far more eco that recycling glass and it has fluoride! It is real toothpaste! Tastes fabulous- hygienic no spatulas or sticking brushes in shared pots. God alone knows why every other company has made it so difficult to get rid of the plastic. Simple, the best and simply the best!
Nicola H.
Delicious, ecological and handsome on the bathroom shelf
Louise M.
Finally an eco toothpaste that keeps your teeth clean and white and can be recycled!
Clare H.
I LOVE this toothpaste. My teeth look lovely and white, the taste is great. My mouth feels nice after I’ve used it- not that rather sore blitzed feel I get after regular chemical toothpaste. AND of course the tube is easily recyclable . What’s not to love
Hannah B.
I really like this toothpaste, I have tried a few other plastic-free toothpastes but did not get the same fresh clean feeling that I do with this one, will be subscribing for regular deliveries.
Emily H.
Good toothpaste. I would absolutely urge the company that as the toothpaste picks up more customers, to pass the savings onto them/us. It is very expensive for what it is and the set of ingredients at the moment. However, toothpaste tabs shouldn't be used with electric toothbrushes, and I don't want to go back to a manual one.
Harriet B.
A great toothpaste! Tastes good and has all the good (but none of the bad!) ingredients. As a Dental Hygienist I will not hesitate to recommend this to my patients!
Lynne S.
It's perfectly fine but doesn't have the zingy taste of ordinary toothpaste. Even so, great to know I'm not adding to the plastic mountain when it's finished.
Samantha B.
Great product, love that it is all natural formula with no nasties or chemicals and also in recyclable packaging. Tastes great too!
Lynn N.
Still getting used to it and good so far, but maybe would like it a bit more minty? Excellent 'green' credentials so will be considering further purchases.
Iona P.
Compared to other ethical toothpastes I have tried, this one works a dream. My teeth always feel clean and I haven't suffered with sensitivity since!
Rachel R.
Love the toothpaste. It really gets my teeth clean. Not sure why it has a plastic cap when an aluminium one would work just as well.
tracey G.
Having tried lots of eco toothpastes, I hadn't found anything that left a proper minty taste in my mouth, until this. I love it!
Stacey H.
Nice, switched from toothpaste in a jar without fluoride. I’ve noticed a difference in my teeth and no heavy jar shipping
Kat D.
I've tried a few eco friendly toothpaste brands and not got on very well with the clay like texture and taste, and so Happier has been such a joy to find! So minty! I've got used to less foam now too. The only downside I can think of is that while I am lucky that the price point of Happier is something that I can afford, for a lot of people the price may be a barrier to them making a switch.
Lisa D.
Awesome toothpaste. Great minty taste. Will be buying again.
Amy .
Love the eco friendly packaging, the happier logo makes me smile twice a day, and the toothpaste tastes so good!
Emma C.
Really glad that I found this and have ordered. The paste is far better than anything that I have bought before. It leaves my mouth fresh and clean for longer and ticks all the environmental boxes, which is fantastic. I don't seem to need as much either so it's economical too.
D F.
Tasty and effective and no plastic. Well done.
Mimi
Excellent eco toothpaste that actually cleans your teeth, protects them and leaves you feeling fresh. Highly recommend! (We’re on our 4th & 5th tubes) Faye’s customer service is also wonderful!
Aim
Second time purchasing. Lovely product, service is fabulous
Kara
5⭐products, 5⭐ principles Great products. Great principles. Great customer service.
Miss Peverett
Excellent product and service
Lauren Bennett
Great taste and texture. Lovely minty flavour and love the aluminium tube.
Jessica
Wonderful product, delivery and service with a personal touch. Will be buying again. Healthy choice for the whole family and tastes wonderful.
Andrew Hayward
Beautiful products
Linda Rowe
Good service. Arrived on time. Exactly what I ordered.
Pru Parkes
Great product, brings back memories of old school toothpastes, lovely metal tube. Great flavour too!
Torquay Cat
Excellent, will be buying again.
Danielle
Toothpaste arrived quickly with a lovely handwritten note. Very impressed!
Mrs Wilkinson
I’d been looking for a toothpaste like this for a long time! As far as I’m concerned ‘all’ the right ingredients for a healthy, chemical free mouth, and a lovely fresh taste! Great company - love the attention to detail through the ‘whole’ buying experience. Would highly recommend!
Pamela
I particularly like the low foam formulation, and great that it is formulated for sensitive teeth. I haven't had any problems since using it :)
Liz
Excellent! I've had no sensitivity problems at all using Happier. Really liked the fresh taste, and no chalky residue either
Kristy
Made our teeth feel extra clean, more than our usual toothpaste. And loved the refreshing super minty taste!
Fay
Not as foamy as usual, but good to know that's because it has less chemicals than other toothpastes. Love the fresh taste as well
Jacky
I love it! Great toothpaste, will definitely continue to use it. My teeth feel so clean. I like the intense mint taste too, really fresh and clean
Les
Love the minty fresh taste, my teeth felt so clean afterwards. I like that it isn't really chemically as well
Ross
It's like I've got a new mouth! Feels so much cleaner and fresher than my normal toothpaste. I will definitely carry on using Happier.
Lauren
My mouth had a makeover! I much prefer it to the brand I am using at the moment. It made my whole mouth feel clean, even the hard to reach teeth felt cleansed!
Lisa
Really, really like it. After using it my teeth feel really clean, properly squeaky clean! It's great to know that it doesn't have all the chemicals in it too