Did you know over 1 billion plastic toothpaste tubes go into landfill waste each year?
No, we didn’t either until we started working on Happier Beauty toothpaste. This fact made us determined to swap single-use plastic tubes for a better option.
Most toothpaste tubes (and tubes for creams and gels) are made from laminated materials. This means they are made of many layers of different materials, sometimes a mixture of plastic and aluminium. The different materials cannot be separated and this means the tubes can’t be recycled.
Happier Beauty toothpaste tubes are traditional aluminium and they are easy to recycle, unlike plastic laminated toothpaste tubes.
It is easy to recycle your Happier Beauty toothpaste tube
✰ Make sure you’ve squeezed as much of the contents as you can. Our Easy Squeeze Key can help with this.
✰ The plastic lids go in your plastic recycling
✰ And the tube goes in your household metal recycling
✰ There is no need to open and clean out. How easy is that? This works for any aluminium tube you use, even your tomato puree tube!
Amazing aluminium recycling factsDid you know aluminium is one of the easiest and energy efficient materials is to recycle? Nearly 75 percent of all aluminium produced is still in use today. This means it is one of the most recycled materials on the planet! Aluminium can be recycled directly back into itself over and over again with almost no energy loss. This is a true closed loop.