Happier Beauty Launches World’s First Reusable Toothpaste Dispenser!

We are very excited to announce that Happier Beauty is developing the world’s first refillable toothpaste dispenser with biodegradable refill capsules. 

Happier Beauty refillable toothpaste dispenser

As you know Happier Beauty is on a mission to tackle the tonnes of plastic waste produced by regular toothpaste pumps and tubes with our easy to recycle aluminium tube. But we weren’t happy stopping there. We challenged ourselves to improve by developing the world’s first endlessly reusable toothpaste dispenser with biodegradable refill capsules. This product will be another big step towards eliminating standard toothpaste tubes that are notoriously difficult to recycle and result in 1.5 billion plastic toothpaste tubes ending up in landfill every year.

The innovative toothpaste dispenser will be made of aluminium and 50% recycled plastic, and the refill capsules made out of biodegradable bioplastic. The refill capsules will be sent out as a subscription, along with the reusable dispenser in the first subscription order. As always, customers will be able to choose the frequency of their subscription with our flexible subscription package.

The design is elegant and sleek, reflecting Happier Beauty’s existing range that looks stylish enough to be displayed on bathroom counters alongside chic beauty products. The dispenser comes in 4 colours; mint, pink, peach and white.

Happier Beauty refillable toothpaste dispenser Pink

Founder of Happier Beauty, Faye Wilson, said: “It is becoming clear that recycling will not save us from the climate crisis, and so Happier Beauty wanted to take it one step further by creating a truly circular refillable and reusable solution.

“We are so excited to be the world’s first toothpaste company to bring a refillable toothpaste dispenser to market. Refills are becoming more popular across food and beauty so why not dental care? Toothpaste is a product we all use twice a day but innovation in this market has been pretty slow up until now.

“Our refills have numerous advantages for the planet, they are easy to biodegrade so reduce the amount of plastic going to landfills which can only be a good thing!”  

Happier Beauty’s new refillable dispenser will be available to purchase in Spring 2022