Happier Toothpaste
Happier toothpaste is made using 4 different types of 100% natural mint for a fresh minty flavour, along with essential minerals to strengthen enamel. Plus we've added vitamin E for healthy gums and papaya enzymes for gentle, natural whitening. Happier toothpaste is dentist approved

Squeeze Key
This is the perfect tool to help you squeeze out every dribble of toothpaste from your tube. Not only does it minimise toothpaste waste, it will help get your tube ready for recycling. The Squeeze Key is reusable and can be used on all aluminium tubes, so perfect for creams, scrubs or even your tomato puree!
Free UK shipping

Made from 100% metal alloy

Helps prep your tubes for recycling.

Free UK shipping
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Ingredients You Understand.
We don't use SLS, triclosan, parabens, petrochemicals, colours, artificial flavours or artificial sweeteners. We are transparent with our ingredients and explain what they do. Every ingredient has been carefully chosen to be great at caring for your teeth with minimum impact on you and the planet.

Packaging which doesn't cost the Earth.
Every year 1.5 billion single-use plastic toothpaste tubes get thrown away. Yes. 1.5 BILLION! Our tubes are traditional aluminium. They are super efficient to recycle.Our postal packaging is designed to be reused. We pay more for higher quality packaging so you can reuse it many times. Happier Toothpaste is cruelty free and suitable for Vegans.
Real People, Real Results
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