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Why You'll Love It

  • Sustainable Option

    100% recyclable toothpaste tubes, biodegradable floss and more

  • Natural First

    Ingredients with no unwanted additives like SLS, triclosan etc

  • Subscribe and Save

    20% on every order. Cancel anytime

  • Quality ingredients

    Hydroxyapatite for natural whitening and remineralisation

  • Multi award winning

    🏆
    incl. Global
    Green Beauty
    🏆
    Gold Winner 2023
    for Oral Care

1 5

Our Bestsellers

The perfect combination of style, sustainability and self-care.

Your routine deserves
high quality natural ingredients

Elevate your oral care with premium ingredients that are better for you and better for the earth. Why is it so normal nowadays to use harsh chemicals and abrasives in your mouth? Happier prioritises long lasting dental excellence, with materials that don't harm the environment or hang around for decades in our oceans. From biodegradable eco-floss to hydroxyapatite toothpaste, we're on a mission to level up mouthcare sustainably.

We understand the importance of oral health and the impact it has on overall wellness, which is why we prioritize quality natural ingredients that are gentle yet powerful in promoting a healthier smile. Join us in our mission to make the world a happier and healthier place, one smile at a time.

Real People, Real Results

Real People, Real Results

Love the taste and my breath feels fresher the morning after the night before. Have used for 4+ weeks and my teeth do look brighter and whiter too! Thank you! ❤️

Elisabeth J.

Great product and nice to know it's just a bit more plastic NOT going into the environment. 😁

Darren L.

I LOVE this toothpaste. My teeth look lovely and white, the taste is great. My mouth feels nice after I’ve used it- not that rather sore blitzed feel I get after regular chemical toothpaste. AND of course the tube is easily recyclable . What’s not to love

Clare H.

Great tasting toothpaste. Leaves your mouth feeling really fresh and clean and happy with the fully recyclable tubes.

Mr R.

Love the toothpaste! Doesn’t come with strong flavour that most of the toothpaste does, helps my calculus and gums, while gently whitening.

Reese Y.