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Happier Fresh Mint
Toothpaste Subscription
Health and Wellbeing Awards 2023 UK Finalist
Happier toothpaste is made using natural ingredients including 4 different types of mint for a fresh flavour, along with essential minerals to strengthen enamel. Plus we've added hydroxyapatite for remineralisation, vitamin E for healthy gums and papaya enzymes for gentle, natural whitening. It's vegan, cruelty-free, and does not contain SLS (Sodium Lauryl Sulphate) or artificial flavours. Happier toothpaste is approved by dentists and formulated by dental experts.
Contains Sodium Fluoride
Our flexible subscription means you are in total control of your subscription. You can pause, skip a month or bring your next delivery forward if you run out early!

Costs on average 17p per brushing

Reminder 3 days before every subscription delivery
Transform Your Smile, Transform the Planet

100% recyclable aluminium toothpaste tubes

100% natural flavours and essential minerals

Vitamin E for healthy gums

Papaya enzymes for gentle, natural whitening

Subscription service for even more savings
Transform Your Smile, Transform the Planet

100% recyclable aluminium toothpaste tubes

100% natural flavours and essential minerals

Vitamin E for healthy gums

Papaya enzymes for gentle, natural whitening

Subscription service for even more savings

Did you know over 1 billion plastic toothpaste tubes go into landfill waste each year?
No, we didn’t either until we started working on Happier Beauty toothpaste. This fact made us determined to swap single-use plastic tubes for a better option.
Aluminium is one of the easiest and energy efficient materials is to recycle? Nearly 75 percent of all aluminium produced is still in use today. This means it is one of the most recycled materials on the planet! Aluminium can be recycled directly back into itself over and over again with almost no energy loss. This is a true closed loop.





Did you know over 1 billion plastic toothpaste tubes go into landfill waste each year?
No, we didn’t either until we started working on Happier Beauty toothpaste. This fact made us determined to swap single-use plastic tubes for a better option.
Aluminium is one of the easiest and energy efficient materials is to recycle? Nearly 75 percent of all aluminium produced is still in use today. This means it is one of the most recycled materials on the planet! Aluminium can be recycled directly back into itself over and over again with almost no energy loss. This is a true closed loop.




Happier Beauty To Launch World’s First Reusable Toothpaste Dispenser!
We are very excited to announce that Happier Beauty is developing the world’s first refillable toothpaste dispenser with biodegradable refill capsules.
This product will be another big step towards eliminating standard toothpaste tubes that are notoriously difficult to recycle and result in 1.5 billion plastic toothpaste tubes ending up in landfill every year.


Happier Beauty Launches World’s First Reusable Toothpaste Dispenser!
We are very excited to announce that Happier Beauty is developing the world’s first refillable toothpaste dispenser with biodegradable refill capsules.
This product will be another big step towards eliminating standard toothpaste tubes that are notoriously difficult to recycle and result in 1.5 billion plastic toothpaste tubes ending up in landfill every year.
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Real People, Real Results
Join the movement and make the switch to Happier today.
Our toothpaste is made with 4 different types of natural mint for a fresh minty flavour. We also use essential minerals to strengthen enamel, Vitamin E for healthy gums, and papaya enzymes for gentle, natural whitening. Plus, we don't use any SLS, parabens, petrochemicals, antibacterials, artificial sweeteners, artificial flavours or colours.
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