✰ Spend £10 get Free UK shipping ✰

TOOTHPASTE WITHOUT PLASTIC.

CLEAN TEETH. CLEAN CONSCIENCE. 

✰ Shop ✰

Ingredients you understand.

Have you read the ingredients on your toothpaste?  Did you know most toothpastes contain soaps, antibacterials, artificial sweeteners, petrochemicals and unnecessary colourings? 

Our mouth and gums are super absorbent, so why use toothpaste made with chemical sounding ingredients you don't understand?

Happier toothpaste is different.

NO SINGLE-USE PLASTIC TUBES.

Every year over 1 billion single-use plastic toothpaste tubes are thrown away.

You saw right. Over 1 BILLION!

Our tubes are traditional aluminium. They are easy and energy efficient to recycle. 

✰ Learn more ✰

we believe toothpaste can be better.

FREE SHIPPING & FREE RETURNS

We love Happier Toothpaste, and think you will too.

We're so sure you'll love it, we offer no risk FREE returns.

✰ FREE SHIPPING ✰

Customers love happier toothpaste.

Really, really like it. After using it my teeth feel really clean, properly squeaky clean! It's great to know that it doesn't have all the chemicals in it too

Lisa

My mouth had a makeover! I much prefer it to the brand I am using at the moment. It made my whole mouth feel clean, even the hard to reach teeth felt cleansed

Lauren

Not as foamy as usual, but good to know that's because it has less chemicals than other toothpastes. Love the fresh taste too

Fay

It's like I've got a new mouth! Feels so much cleaner and fresher than my normal toothpaste. I will definitely carry on using Happier.

Ross

Love the minty fresh taste, my teeth felt so clean afterwards. I like that it isn't really chemically as well

Lesley

I love it! Great toothpaste, will definitely continue to use it. My teeth feel so clean. I like the intense mint taste too, really fresh and clean

Jacky

Made our teeth feel extra clean, more than our usual toothpaste. And loved the refreshing super minty taste!

Kristy

Excellent! I've had no sensitivity problems at all using Happier. Really liked the fresh taste, and no chalky residue either!

Liz

I particularly like the low foam formulation, and great that it is formulated for sensitive teeth. I haven't had any problems since using it

Pamela