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The Future of toothpaste is Happier

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As Featured In:

Why You'll Love It

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Sustainable option. 100% recyclable toothpaste tubes, biodegradable floss and more

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Natural first.  Ingredients with no unwanted additives like SLS, triclosan etc

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Subscribe and save 20% on every order. Cancel anytime

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Quality ingredients such as Hydroxyapatite for natural whitening and remineralisation

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Multi award winning incl. Global Green Beauty Gold Winner 2023 for Oral Care

Our Bestsellers

The perfect combination of style, sustainability and self-care.

Happier Fresh Mint Toothpaste
Happier Fresh Mint Toothpaste
Happier Fresh Mint Toothpaste
Happier Fresh Mint Toothpaste
Happier Fresh Mint Toothpaste
Happier Fresh Mint Toothpaste
Happier Fresh Mint Toothpaste
Happier Fresh Mint Toothpaste
£20.00

Happier Fresh Mint Toothpaste

Squeeze Key
Squeeze Key
Squeeze Key
Squeeze Key
Squeeze Key
Squeeze Key
£7.00

Squeeze Key

Happier Bamboo Toothbrush
Happier Bamboo Toothbrush
Happier Bamboo Toothbrush
Happier Bamboo Toothbrush
Happier Bamboo Toothbrush
Happier Bamboo Toothbrush
Happier Bamboo Toothbrush
Happier Bamboo Toothbrush
£4.00

Happier Bamboo Toothbrush

Happier Biodegradable Floss
Happier Biodegradable Floss
Happier Biodegradable Floss
Happier Biodegradable Floss
Happier Biodegradable Floss
Happier Biodegradable Floss
Happier Biodegradable Floss
Happier Biodegradable Floss
£5.00

Happier Biodegradable Floss

Happier Stainless Steel Tongue Cleaner
Happier Stainless Steel Tongue Cleaner
Happier Stainless Steel Tongue Cleaner
Happier Stainless Steel Tongue Cleaner
Happier Stainless Steel Tongue Cleaner
Happier Stainless Steel Tongue Cleaner
Happier Stainless Steel Tongue Cleaner
Happier Stainless Steel Tongue Cleaner
£8.00

Happier Stainless Steel Tongue Cleaner

Happier Fresh Mint Toothpaste - Travel Size 20ml
Happier Fresh Mint Toothpaste - Travel Size 20ml
Happier Fresh Mint Toothpaste - Travel Size 20ml
Happier Fresh Mint Toothpaste - Travel Size 20ml
Happier Fresh Mint Toothpaste - Travel Size 20ml
Happier Fresh Mint Toothpaste - Travel Size 20ml

£5

Happier Fresh Mint Toothpaste
Travel Size 20ml

Happier Cosmetic Washbag
Happier Cosmetic Washbag
Happier Cosmetic Washbag
Happier Cosmetic Washbag
Happier Cosmetic Washbag
Happier Cosmetic Washbag
£18.00

Happier Cosmetic Washbag

Happier Home and Away Starter Set
Happier Home and Away Starter Set
Happier Home and Away Starter Set
Happier Home and Away Starter Set

£25.60

Happier Home and Away
Starter Set

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Your routine deserves high quality natural ingredients

Elevate your oral care with premium ingredients that are better for you and better for the earth. Why is it so normal nowadays to use harsh chemicals and abrasives in your mouth? Happier prioritises long lasting dental excellence, with materials that don't harm the environment or hang around for decades in our oceans. From biodegradable eco-floss to hydroxyapatite toothpaste, we're on a mission to level up mouthcare sustainably.

We understand the importance of oral health and the impact it has on overall wellness, which is why we prioritize quality natural ingredients that are gentle yet powerful in promoting a healthier smile. Join us in our mission to make the world a happier and healthier place, one smile at a time.

Elevate your oral care with premium ingredients that are better for you and better for the earth. Why is it so normal nowadays to use harsh chemicals and abrasives in your mouth? Happier prioritises long lasting dental excellence, with materials that don't harm the environment or hang around for decades in our oceans. From biodegradable eco-floss to hydroxyapatite toothpaste, we're on a mission to level up mouthcare sustainably.

We understand the importance of oral health and the impact it has on overall wellness, which is why we prioritize quality natural ingredients that are gentle yet powerful in promoting a healthier smile. Join us in our mission to make the world a happier and healthier place, one smile at a time.

Did you know over 1 billion plastic toothpaste tubes go into landfill waste each year?

No, we didn’t either until we started working on Happier Beauty toothpaste. This fact made us determined to swap single-use plastic tubes for a better option.

Aluminium is one of the easiest and energy efficient materials is to recycle? Nearly 75 percent of all aluminium produced is still in use today. This means it is one of the most recycled materials on the planet! Aluminium can be recycled directly back into itself over and over again with almost no energy loss. This is a true closed loop.

No, we didn’t either until we started working on Happier Beauty toothpaste. This fact made us determined to swap single-use plastic tubes for a better option.

Aluminium is one of the easiest and energy efficient materials is to recycle? Nearly 75 percent of all aluminium produced is still in use today. This means it is one of the most recycled materials on the planet! Aluminium can be recycled directly back into itself over and over again with almost no energy loss. This is a true closed loop.

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Real People, Real Results

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Find us on Instagram

@happierbeauty