✰ FREE P&P UK ORDERS OVER £10 ✰

HAPPIER TOOTHPASTE IS DIFFERENT

NO SINGLE-USE PLASTIC TUBES

Every year over 1 billion single-use plastic toothpaste tubes are landfilled as the plastic cannot be recycled.

You saw right. Over 1 BILLION!

Happier Beauty tubes are made from aluminium. This is one of the easiest and cheapest materials to recycle. And aluminium can be recycled over and over without losing quality (unlike plastic), meaning Happier tubes are part of an endless closed loop, yay!

It's super easy to recycle Happier tubes. Just use our Easy Squeeze key to squeeze out every last drop of Happier toothpaste and then put your empty tube in your household metal recycling stream.

And that's it!

SHOP HAPPIER NOW

FREE SHIPPING & FREE RETURNS

We love Happier Toothpaste, and think you will too.

We're so sure you'll love it, we offer no risk FREE returns.

And our packaging is now fully recycled and recyclable!

✰ FREE SHIPPING ✰

KNOW WHAT'S GOING IN YOUR MOUTH

Did you know lots of toothpastes contain antibacterials, artificial sweeteners, petrochemicals and unnecessary colours?

Our mouth and gums are super absorbent, so it's important to know what's going in your mouth when you brush your teeth.

Happier toothpaste is made using 4 different types of 100% natural mint for a fresh minty flavour, along with essential minerals to strengthen enamel. Plus we've added vitamin E for healthy gums and papaya enzymes for gentle, natural whitening. 

Happier toothpaste is dentist approved too, so you can brush with confidence!

DISCOVER OUR INGREDIENTS

Customers love happier toothpaste

In my opinion this is the best toothpaste money can buy. Whiter teeth, excellent taste, smart packaging and best of all eco friendly. Top marks

Helen C, Trustpilot ★★★★★

I began using Happier toothpaste about half a year ago. Just about to place another order, it’s the best toothpaste I’ve ever come across. It leaves teeth super clean!

Geeta K, Trustpilot ★★★★★

Wonderful product, delivery and service with a personal touch. Will be buying again. Healthy choice for the whole family and tastes wonderful

Jessica, Trustpilot ★★★★★

Great service and products. Toothpaste is really good, and I'm really pleased with my new bamboo toothbrushes.

N Driver, Trustpilot ★★★★★

I’d been looking for a toothpaste like this for a long time! As far as I’m concerned ‘all’ the right ingredients for a healthy, chemical free mouth, and a lovely fresh taste! Would highly recommend!

Mrs Wilkinson, Trustpilot ★★★★★

Excellent eco toothpaste that actually cleans your teeth, protects them and leaves you feeling fresh. Highly recommend! (We’re on our 4th & 5th tubes) Customer service is also wonderful!

Mimi, Trustpilot ★★★★★

AAA++ Great concept, excellent product, and brilliant service.

Stuart, Trustpilot ★★★★★

Love the taste, the fact that there's no nasties and the aluminium tube.

Sue, Trustpilot ★★★★★

Really like the toothpaste and that the tube can be recycled.

Sue B, Trustpilot ★★★★★

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