We prioritize quality natural ingredients.

We’re on a mission to provide premium dental products and reduce the 1.5bn plastic toothpaste tubes that are sent to landfill each year, while replacing artificial chemicals with natural quality ingredients.

We understand the importance of oral health and the impact it has on overall wellness, which is why we prioritize quality natural ingredients that are gentle yet powerful in promoting a healthier smile. Join us in our mission to make the world a happier and healthier place, one smile at a time.

We’re on a mission to provide premium dental products and reduce the 1.5bn plastic toothpaste tubes that are sent to landfill each year, while replacing artificial chemicals with natural quality ingredients.

We understand the importance of oral health and the impact it has on overall wellness, which is why we prioritize quality natural ingredients that are gentle yet powerful in promoting a healthier smile. Join us in our mission to make the world a happier and healthier place, one smile at a time.

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Happier Beauty toothpaste tubes are traditional aluminium and they are easy to recycle, unlike plastic laminated toothpaste tubes.

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Returns & Shipping

Find out more about Happier

How we are more sustainable

Did you know over 1 billion plastic toothpaste tubes go into landfill waste each year?

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Ingredients you can understand

Have you read the ingredient list on your usual toothpaste? Most toothpastes have ingredients...

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Packaging which doesn't cost the Earth

Every year over 1 billion single-use plastic toothpaste tubes get thrown away.

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Worlds first toothpaste Dispenser

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How we are more sustainable

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Ingredients you can understand

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Packaging which doesn't cost the Earth

Read More

Worlds first toothpaste Dispenser

Read More