We prioritize quality natural ingredients.

We’re on a mission to provide premium dental products and reduce the 1.5bn plastic toothpaste tubes that are sent to landfill each year, while replacing artificial chemicals with natural quality ingredients.

We understand the importance of oral health and the impact it has on overall wellness, which is why we prioritize quality natural ingredients that are gentle yet powerful in promoting a healthier smile. Join us in our mission to make the world a happier and healthier place, one smile at a time.

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Happier Beauty toothpaste tubes are traditional aluminium and they are easy to recycle, unlike plastic laminated toothpaste tubes.

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How we are more sustainable

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Ingredients you can understand

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Packaging which doesn't cost the Earth

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Worlds first toothpaste Dispenser

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