You found our rockstar ingredient! And here is why we love it so much: Hydroxyapatite (HA) is a naturally occurring mineral that makes up 97% of your tooth enamel and 70% of your dentin. It is also the main component of bones. HA is a biocompatible material, which means that it is safe for the body and can be easily integrated into tissues.
HA has a number of benefits for oral health, including:Remineralization - HA can help to remineralize tooth enamel, which is the hard, outer layer of your teeth. This can help to prevent cavities and other forms of tooth decay.
Repair - HA can help to repair damaged tooth enamel and dentin. This can help to reduce sensitivity and improve the overall health of your teeth.
Gum health - HA can help to improve gum health by reducing inflammation and plaque buildup. This can help to prevent gum disease and other forms of oral health problems.
Whitening - HA can help to whiten teeth by removing stains and discoloration. This can help to give your teeth a brighter, more natural appearance.
If you are looking for a natural and effective way to improve your oral health, then hydroxyapatite toothpaste is a great option. HA toothpaste can help to remineralize your teeth, repair damage, improve gum health, and whiten your teeth.
Our toothpaste has been carefully formulated by dental experts to be great at caring for your teeth while also better for the planet! We have gotten rid of artificial ingredients so that you are in control of what’s going in your mouth. No more petrochems, SLS (Sodium Lauryl Suphate, artificial colours etc. Instead, we use natural ingredients that focus on cleaning, remineralising and whitening your teeth.
To do this we only use premium ingredients, such as hydroxyapatite which has been shown in studies to remineralize your enamel effectively.
Yes. Happier’s Fresh Mint toothpaste is formulated by dental experts with decades of industry experience. We also have a range of advocates across dental practices in the UK (check out our Instagram page for more info!)
Yes. hydroxyapatite and Papain have natural whitening properties. Our natural toothpaste whitens without the use of harsh peroxides that strip enamel and cause sensitivity!
The best time to brush your teeth is twice a day, once in the morning and once at night. Brushing in the morning helps to remove plaque and bacteria that have built up overnight. Brushing at night helps to remove food particles and bacteria that have been left behind after eating.
It is important to brush for at least two minutes each time. This will give you enough time to remove all of the plaque and bacteria from your teeth. You should also use a soft-bristled toothbrush and fluoride toothpaste.
Our products are lovingly formulated and made in the UK and Europe.
Yes, Absolutely! Our products are gluten free and vegan.
Our 75ml tube can last around 2 months if used twice a day by a single person
Our aluminium tubes are made with a food grade internal coating. This prevents leaching of aluminium and ensures our toothpaste is safe to use!
Happier toothpastes should be used within 12 months of opening
Absolutely! Hydroxyapatite has natural anti-sensitivity properties.
Yes! Various studies have linked oral health to problems such as heart disease. At Happier we truly believe that overall health starts in the mouth, and our products are packed with ingredients that promote healthy teeth, sooth gums, reduce inflammation, and control bad bacteria.
Our products are naturally effective, 100% safe to swallow, SLS free, paraben free, and propylene glycol free. We include Sodium Fluoride in our Fresh Mint Toothpaste as this is recommended by dentists for healthy teeth and overall mouth care.
Yes, all of our natural oral care products are vegan and our suppliers do not test on animals. We are a member of the Vegan Society and PETA.
No. Absolutely not! None of our products have parabens and other harmful chemicals.
Yes, Absolutely! We never test on animals.
Our outer carton is made from FSC (Forest Stewardship Council) certified sources and is fully recyclable. Our aluminium tubes are also fully recyclable. Simply remove the cap and place in your metals recycling bin, making sure to place the lid in plastic recycling.
Our subscription is designed to be 100% flexible! Once you sign up and create an account, you will be able to make any updates, pause or cancel as you wish. And if there are any issues, our support team is on hand to help you every step of the way.
To create a subscription, select “Subscribe & Save” instead of “One Time Purchase” and choose your delivery frequency. Subscriptions will renew automatically based on your chosen order frequency. Once you complete your purchase, you will receive an email to create your account. From there, you can pause, cancel, or change the frequency of your subscription at any time by logging into your account!
No, you can select “One Time Purchase” when adding Happier to your cart, but we hope to convince you to make the change to Happier for the long term and unlock your savings!
Go to happierbeauty.com/account. Select “Create Account” and follow the instructions. If you need further help, we've got you! Email us at firstname.lastname@example.org and we will do whatever we can to help you out!
Yes, we made sure your subscription is completely flexible and can be updated any time. You can modify the frequency with which your subscription renews by logging into your account and clicking on the subscription.
Orders & Shipping FAQs
All shipping is free for UK orders of £20 or over. Orders under £20 shipping is charged at £3.49. You will receive a Shipment Confirmation email once your order has dispatched.
Currently we are only able to ship to UK and Ireland locations
If you are not satisfied with Happier product, please get in touch. We always welcome feedback so we can continue to improve our product.
We love the toothpaste we make and think you will, too. If you don’t enjoy your first Happier experience please get in touch so that we can help you return or exchange your products within 14 days of receipt for a full refund.
In fact, we’re so confident that you’ll love Happier, we’ll even cover the cost of return shipping if you decide Happier Beauty Toothpaste isn't for you.
Our full refund policy lasts 14 days. If more than 14 days have gone by since your purchase, unfortunately we can’t offer you an exchange or refund. To complete your refund, we require a receipt or proof of purchase.
All products for refund must be returned to Happier. Your Happier Beauty Toothpaste must be returned in the original packaging. In order to process your refund, please get in touch at email@example.com
Once your return is received, we will send you an email to notify you that we have received your returned item. Your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within 3 working days. Please note this payment may take up to 10 working days to be shown in your credit card or bank account.
All orders for in-stock items are processed within 2/3 working days. Our logistics providers work with leading shipping providers and your package will usually arrive via Royal Mail or EVRI.
If we are experiencing a high volume of orders, shipments may be delayed by a few days. Please allow additional days in transit for delivery. We will let you know by email if your order is going to be delayed.
Shipping charges for your order will be calculated and displayed at checkout.
Please note that if pre-ordering a product, payment will be taken immediately via your selected payment method while your order will be shipped at a later date.
Orders will be fulfilled as soon as stock has been produced. We will let you know via email your expected shipment date.
Happier Beauty is not responsible for any customs and taxes applied to your order. All fees imposed during or after shipping are the responsibility of the customer ie tariffs, taxes, etc
If you received your order damaged, please contact the shipment carrier to file a claim. Please save all packaging materials and damaged goods before filing a claim. If you have a persistent issue, please contact firstname.lastname@example.org and we will be happy to investigate
Real People, Real Results