This is my favourite toothpaste ever.
Happier Reviews
Customer Reviews
Overall rating: 4.6 / 5 from 768 reviews.
Great tasting toothpast. Leaves your mouth feeling really fresh and clean and happy with the fully recyclable tubes.
Great product, will buy again
I adore this tooth paste, really works well! My friends complimented me about how white they are!
Actually didn't expect it to work this well. I think my enamel is unfortunately really worn thin due to a few reasons and mainly- not knowing about the fact earlier! So lots of rebuilding to do, within what is possible. Already seeing results after a number of days, tastes great. Worth the extra £!
Fabulous toothpaste!
I love this toothpaste, it’s natural and does what it’s meant to! ❤️
I love the texture, the smell. The clean & must of all the graduates of whiting teeth
Love the toothpaste! Doesn’t come with strong flavour that most of the toothpaste does, helps my calculus and gums, while gently whitening.
I absolutely love this toothpaste, it’s super in every way. It tastes good, is caring and works well, even making my teeth look whiter. Also, it’s produced ethically and I can have an easy conscience, knowing I’m doing “my bit” for the planet. 🌍
Best Happy gels good feel soft My teeth say 10/10
Love the taste and my breath feels fresher the morning after the night before. Have used for 4+ weeks and my teeth do look brighter and whiter too! Thank you! ❤️
I love the recyclable aluminium alternative to single use plastic found in most big brand toothpastes. I've tried tablets but it just doesn't feel as clean afterwards. Happier though does feel fresh and it's natural ingredients aren't a compromise either. My only niggle is the price, which I know reduces with a subscription (and may possibly come down in the future with economies of scale from popularity 🤞) but sometimes you see those prices in the supermarket and it is tempting. It also makes it harder to entice friends and family. However, I believe that you have to put your money where your mouth is if you want to make environmentally-friendly consumer decisions where the market hasn't caught up yet. I praise Happier and proudly have them next to my other waste-reducing or eco- bathroom choices.
Nice and fresh, taste not overpowering. The kids love it too!
Love this - great fresh minty taste that lasts, and my teeth feel noticeably whiter after 2 weeks of use, as do my daughters.
Love this toothpaste!! It does everything it claims to do, so far, and I love that the empty tube won’t go into landfill. Love the genius key!!
I have been looking for a good toothpaste for a long time, but couldn't find a good one, until I got Happier! The paste is amazing, leaves my mouth actually clean and not just a minty flavour. It is also helping me with my gums and other brands for gum sensitivity would leave my mouth dirty and I would need to wash my teeth twice. I love Happier and I am not going back. Good taste, good cleaner, good for the planet and recycle package! What else could I ask? Maybe a smaller version for travel as I don't want to go on holiday without Happier.
Lovely minty flavour and good for the gums too, I love it I won’t be changing!
A lovely light Mint toothpaste that does burn or foam in my mouth. Love the packaging too. Great toothpaste
Absolutely love this toothpaste, tastes good, last ages and no plastic
Happier tastes lovely, looks good on the shelf and isn’t plastic. Perfect toothpaste.
I've used this for a while now. I love it. Actually told my dentist about it. He was grateful as another patient had asked about toothpaste in a non plastic tube. He looked it up and was happy with the contents and amount of flouride.
Proper toothpaste that leaves your teeth feeling really clean in a lovely old-fashioned metal tube.
Excellent packaging, no nastiest, awesome customer service. You can’t go wrong.
very good quality but most importantly a company with amazing customer service! Thank you!
His ‘n’ Hers!
Great product and nice to know it's just a bit more plastic NOT going into the environment. 😁
I couldn’t get in with powder or tablet toothpaste and this is just awesome!
Love the taste of Happier toothpaste and my mouth always feels really fresh after using. Good to know that taste and feel is all from natural ingredients with no hidden nasties. And THEN it's recyclable too! What could be better 😊
Great idea to get the most out of the tube. Looks good, works well, now just have to buy a 2nd one coz my son is insisting on his own!!
I’ve been making a big effort to move away from plastics & but my husband couldn’t get on board with a tablet alternative. Decided to try this as an experiment & he’s much “HAPPIER” with it. It foams, it tastes minty & best of all it’s much better for the environment.
Love it ..!! Very handy and looks lovely too.
Love supporting companies like Happier Beauty!
squeezing every last element from the tube before storing the tube for recycling!
Love this toothpaste. Good taste, good results, love that the tube is recyclable, and love that I got the key to get ALL the paste out!
On our third delivery and what’s not to like- simple subscription, fab packaging and the key to max out every drop. Teeth feel clean and look great. Feel like I’m doing my bit too so yep lots happier!
Brilliant toothpaste
I LOVE this toothpaste. My teeth look lovely and white, the taste is great. My mouth feels nice after I’ve used it- not that rather sore blitzed feel I get after regular chemical toothpaste. AND of course the tube is easily recyclable . What’s not to love
Good toothpaste. I would absolutely urge the company that as the toothpaste picks up more customers, to pass the savings onto them/us. It is very expensive for what it is and the set of ingredients at the moment. However, toothpaste tabs shouldn't be used with electric toothbrushes, and I don't want to go back to a manual one.
I have used the key on a number of items and was delighted with the effect. Much more content was delivered . The design is very good making it easy to use. I can recommend this key highly.
