Ingredients You Can Understand

Have you read the ingredient list on your usual toothpaste? Most toothpastes have ingredients which need a chemistry qualification to understand! We are open and transparent with our ingredients, explain what each ingredient does and why we've included it in our toothpaste.

We don't use SLS, triclosan, parabens, petrochemicals, colours, artificial flavours or artificial sweeteners. Every ingredient has been carefully chosen for it's optimum balance of effectiveness with minimal impact on us and the planet.

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Happier Beauty toothpaste is now registered by The Vegan Society giving you peace of mind.

  • Glycerin

    Source: Plant
    What is does: Moistener

    Aqua

    Source: Water
    What is does: Moistener

    Hydrated silica

    Source: Mineral
    What is does: Gentle cleaning/polishing

    Potassium citrate

    Source: Mineral
    What is does: Gentle cleaning/polishing

    Hydroxyapatite

    Source: Mineral
    What is does: Strengthens enamel

    Cocamidopropyl betain

    Source: Plant (coconut)
    What is does: Gentle foamer

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  • Aroma

    Source: Plant
    What is does: Natural flavour

    Cellulose gum

    Source: Plant
    What is does: Thickener

    Papain

    Source: Plant (Papaya)
    What is does: Anti-stain

    Stevioside

    Source: Plant
    What is does: Natural sweetener

    Tocopherol

    Source: Vitamin
    What is does: Promotes healthy gums

    Limonene

    Source: Plant
    What is does: Natural flavour

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