Happier Toothpaste

Happier toothpaste is made using 4 different types of 100% natural mint for a fresh minty flavour, along with essential minerals to strengthen enamel. Plus we've added vitamin E for healthy gums and papaya enzymes for gentle, natural whitening.
Happier toothpaste is dentist approved

Whiter Teeth, Stronger Enamel, Happier Planet!

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Remineralise and Whiten
Happier Fresh Mint Toothpaste 

£16 £10.40 

NEW YEAR NEW YOU OFFER: 35% off first subscription order with code NEWYOU35 at checkout. 

Global Green Beauty Awards GOLD WINNER 2023
Health & Wellbeing Awards HIGHLY COMMENDED 2023

Our Multi-Award Winning formula for Anti-Sensitivity, Whitening and Repair.
🔬 Backed by science, powered by Hydroxyapatite.
✨ Natural Whitening, no artificial bleaches
🌿 Expertly formulated: Vegan and Cruelty Free.
 🌎 Kinder to planet.
 ♻️ 100% recyclable Alu tubes
🦷 Approved by dentists, contains Sodium Fluoride

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Happier Toothpaste Ingredients

Sodium Fluoride

Source: Mineral
What it does: Fights cavities

Hydroxyapatite

Source: Mineral
What it does: Strengthens enamel

Cocamidopropyl betain

Source: Plant (coconut)
What it does: Gentle foamer

Papain

Source: Plant (Papaya)
What it does: Anti-stain

Glycerin

Source: Plant
What it does: Moistener

Aqua

Source: Water
What it does: Moistener

Hydrated silica

Source: Mineral
What it does: Gentle cleaning/polishing

Potassium citrate

Source: Mineral
What it does: Gentle cleaning/polishing

Limonene

Source: Plant
What it does: Natural flavour

Aroma

Source: Plant
What it does: Natural flavour

Cellulose gum

Source: Plant
What it does: Thickener

Papain

Source: Plant (Papaya)
What it does: Anti-stain

Stevioside

Source: Plant
What it does: Natural sweetener

Tocopherol

Source: Vitamin
What it does: Promotes healthy gums

100% recyclable aluminium toothpaste tubes

100% natural flavours and essential minerals

Subscription service for even more savings

Papaya enzymes for gentle, natural whitening

Vitamin E for healthy gums

Ingredients You Understand

We don't use SLS, triclosan, parabens, petrochemicals, colours, artificial flavours or artificial sweeteners. We are transparent with our ingredients and explain what they do. Every ingredient has been carefully chosen to be great at caring for your teeth with minimum impact on you and the planet.

Ingredients You Understand.

We don't use SLS, triclosan, parabens, petrochemicals, colours, artificial flavours or artificial sweeteners. We are transparent with our ingredients and explain what they do. Every ingredient has been carefully chosen to be great at caring for your teeth with minimum impact on you and the planet.

Packaging which doesn't cost the Earth.

Every year over 1 billion single-use plastic toothpaste tubes get thrown away. Yes. 1.5 BILLION! Our tubes are traditional aluminium. They are super efficient to recycle.Our postal packaging is designed to be reused. We pay more for higher quality packaging so you can reuse it many times. Happier Toothpaste is cruelty free and suitable for Vegans.

Real People, Real Results

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@happierbeauty