Squeeze Key

Your routine deserves high quality natural ingredients

Elevate your oral care with premium ingredients that are better for you and better for the earth. Why is it so normal nowadays to use harsh chemicals and abrasives in your mouth? Happier prioritises long lasting dental excellence, with materials that don't harm the environment or hang around for decades in our oceans. From biodegradable eco-floss to hydroxyapatite toothpaste, we're on a mission to level up mouthcare sustainably.

We understand the importance of oral health and the impact it has on overall wellness, which is why we prioritize quality natural ingredients that are gentle yet powerful in promoting a healthier smile. Join us in our mission to make the world a happier and healthier place, one smile at a time.

Packaging which doesn't cost the Earth.

Every year 1.5 billion single-use plastic toothpaste tubes get thrown away. Yes. 1.5 BILLION! Our tubes are traditional aluminium. They are super efficient to recycle.Our postal packaging is designed to be reused. We pay more for higher quality packaging so you can reuse it many times. Happier Toothpaste is cruelty free and suitable for Vegans.