Refresh and revitalize your smile with our award winning Fresh Mint Hydroxyapatite Toothpaste. Our toothpaste is scientifically proven to achieve whiter teeth by up to 4 shades within only 4 weeks. Helps with natural whitening, remineralision and sensitivity-reduction, delivered to your door in recyclable plastic free tubes.
*Up to 4 VITA® Bleachedguide Shades Whiter based on in vitro test on human enamel with normal brushing 2 times daily.
Happier toothpaste is powered by Hydroxyapatite, a revolutionary mineral that helps whiten, remineralise, and reduce sensitivity.
Plus, we've added vitamin E for healthy gums and papaya enzymes for gentle, natural whitening. It's vegan, cruelty-free, and does not contain SLS (Sodium Lauryl Sulphate), Titanium Dioxide, or other artificial chemicals, not recommended by dentists.
Happier toothpaste is approved by dentists and formulated by dental experts.
Our flexible subscription means you are in total control. You can pause, skip or bring your next delivery forward if you run out early!
✅ Cost avg. 17p per brushing ✅ Reminder 3 days before every delivery ✅ Make changes by email or via your account
Did you know that over 1 BILLION single use plastic toothpaste tubes are landfilled each year? Happier Toothpaste is on a mission to change this and invite you to make a difference with us today.
Our toothpaste comes in 100% recyclable packaging. Our tubes are made of endlessly recyclable food-grade aluminium which can be placed in your recycling bin after use!
Our caps are fully recyclable too - or you can send them back to us for recycling and re-use!
Ingredients You Can Understand
Happier toothpaste is powered by Hydroxyapatite, a revolutionary mineral that helps whiten, remineralise, and reduce sensitivity.
Plus, we've added vitamin E for healthy gums and papaya enzymes for gentle, natural whitening. It's vegan, cruelty-free, and does not contain SLS (Sodium Lauryl Sulphate), Titanium Dioxide, or other artificial chemicals, not recommended by dentists.
Happier toothpaste is approved by dentists and formulated by dental experts.
Our flexible subscription means you are in total control. You can pause, skip or bring your next delivery forward if you run out early!
✅ Cost avg. 17p per brushing ✅ Reminder 3 days before every delivery ✅ Make changes by email or via your account
How We Are More Sustainable
Did you know that over 1 BILLION single use plastic toothpaste tubes are landfilled each year? Happier Toothpaste is on a mission to change this and invite you to make a difference with us today.
Our toothpaste comes in 100% recyclable packaging. Our tubes are made of endlessly recyclable food-grade aluminium which can be placed in your recycling bin after use!
Our caps are fully recyclable too - or you can send them back to us for recycling and re-use!
Happier Product Features
Fresh breath, whiter teeth, and healthy gums all in a toothpaste designed by dental experts. Gentle on teeth, tough on odours.
LONG-LASTING FRESHNESS
4 sources of mints to neutralise odours for hours.
PREMIUM QUALITY
High-grade ingredients for all-round oral care.
DENTIST APPROVED
1450ppm Sodium Fluoride for optimal protection.
NATURAL WHITENING
Removes stains and brightens enamel.
REDUCES SENSITIVITY
Hydroxyapatite rebuilds and strengthens enamel.
NO HARSH CHEMICALS
Free from SLS, Triclosan, and harsh bleaches.
ECO-FRIENDLY PACKAGING
Recyclable aluminium tube.
TOTAL ORAL PROTECTION
Supports teeth, gums, and breath for a confident smile.
4 Reasons why thousands are switching to Hydroxyapatite toothpaste
1
Enamel Strengthening
Hydroxyapatite remineralises your teeth and strengthens enamel. Using HAP promotes overall tooth health and prevents caries.
2
WHITENING AND CLEANING
Hydroxyapatite offers gentle whitening and effective cleaning by removing surface stains, leaving your teeth brighter and revitalised.
3
SENSITIVITY PROTECTION
Hydroxyapatite forms a protective layer over exposed dentin, helping to reduce tooth sensitivity to hot, cold, or acidic foods and beverages.
4
NATURAL AND BIOCOMPATIBLE
As a mineral naturally found in teeth, hydroxyapatite is a biocompatible ingredient, making it a preferred alternative to synthetic chemicals in traditional toothpaste.
Frequently Asked Questions
Is Happier recommended by dentists?
Yes. Happier’s Fresh Mint toothpaste is formulated by dental experts with decades of industry experience. We also have a range of advocates across dental practices in the UK (check out our Instagram page for more info!)
Does Happier help whiten teeth?
Yes. Hydroxyapatite has natural whitening properties. Our natural toothpaste whitens without the use of harsh peroxides that strip enamel and cause sensitivity!
Are Happier products Gluten free and Vegan?
Yes, Absolutely! Our products are gluten free and vegan.
Are aluminium tubes safe to use?
Our aluminium tubes are made with a food grade internal coating. This prevents leaching of aluminium and ensures our toothpaste is safe to use!
How do Happier subscriptions work?
To create a subscription, select “Subscribe & Save” instead of “One Time Purchase” and choose your delivery frequency. Subscriptions will renew automatically based on your chosen order frequency. Once you complete your purchase, you will receive an email to create your account. From there, you can pause, cancel, or change
Once I have subscribed, how do i change my subscription?
Our subscription is designed to be 100% flexible! Once you sign up and create an account, you will be able to make any updates, pause or cancel as you wish. And if there are any issues, our support team is on hand to help you every step of the way.
Your routine deserves high quality natural ingredients
Elevate your oral care with premium ingredients that are better for you and better for the earth. Why is it so normal nowadays to use harsh chemicals and abrasives in your mouth? Happier prioritises long lasting dental excellence, with materials that don't harm the environment or hang around for decades in our oceans. From biodegradable eco-floss to hydroxyapatite toothpaste, we're on a mission to level up mouthcare sustainably.
We understand the importance of oral health and the impact it has on overall wellness, which is why we prioritize quality natural ingredients that are gentle yet powerful in promoting a healthier smile. Join us in our mission to make the world a happier and healthier place, one smile at a time.
Packaging which doesn't cost the Earth
Every year over 1 billion single-use plastic toothpaste tubes get thrown away. Yes. 1.5 BILLION! Our tubes are traditional aluminium. They are super efficient to recycle.Our postal packaging is designed to be reused. We pay more for higher quality packaging so you can reuse it many times. Happier Toothpaste is cruelty free and suitable for Vegans.
Actually didn't expect it to work this well. I think my enamel is unfortunately really worn thin due to a few reasons and mainly- not knowing about the fact earlier! So lots of rebuilding to do, within what is possible. Already seeing results after a number of days, tastes great. Worth the extra £!
I absolutely love this toothpaste, it’s super in every way. It tastes good, is caring and works well, even making my teeth look whiter. Also, it’s produced ethically and I can have an easy conscience, knowing I’m doing “my bit” for the planet. 🌍
Love the taste and my breath feels fresher the morning after the night before. Have used for 4+ weeks and my teeth do look brighter and whiter too! Thank you! ❤️
I love the recyclable aluminium alternative to single use plastic found in most big brand toothpastes. I've tried tablets but it just doesn't feel as clean afterwards. Happier though does feel fresh and it's natural ingredients aren't a compromise either. My only niggle is the price, which I know reduces with a subscription (and may possibly come down in the future with economies of scale from popularity 🤞) but sometimes you see those prices in the supermarket and it is tempting. It also makes it harder to entice friends and family. However, I believe that you have to put your money where your mouth is if you want to make environmentally-friendly consumer decisions where the market hasn't caught up yet. I praise Happier and proudly have them next to my other waste-reducing or eco- bathroom choices.
I have been looking for a good toothpaste for a long time, but couldn't find a good one, until I got Happier!
The paste is amazing, leaves my mouth actually clean and not just a minty flavour.
It is also helping me with my gums and other brands for gum sensitivity would leave my mouth dirty and I would need to wash my teeth twice.
I love Happier and I am not going back.
Good taste, good cleaner, good for the planet and recycle package! What else could I ask? Maybe a smaller version for travel as I don't want to go on holiday without Happier.
I've used this for a while now. I love it. Actually told my dentist about it. He was grateful as another patient had asked about toothpaste in a non plastic tube. He looked it up and was happy with the contents and amount of flouride.
Love the taste of Happier toothpaste and my mouth always feels really fresh after using. Good to know that taste and feel is all from natural ingredients with no hidden nasties. And THEN it's recyclable too! What could be better 😊
I’ve been making a big effort to move away from plastics & but my husband couldn’t get on board with a tablet alternative. Decided to try this as an experiment & he’s much “HAPPIER” with it. It foams, it tastes minty & best of all it’s much better for the environment.
On our third delivery and what’s not to like- simple subscription, fab packaging and the key to max out every drop. Teeth feel clean and look great. Feel like I’m doing my bit too so yep lots happier!
I LOVE this toothpaste. My teeth look lovely and white, the taste is great. My mouth feels nice after I’ve used it- not that rather sore blitzed feel I get after regular chemical toothpaste. AND of course the tube is easily recyclable . What’s not to love
Good toothpaste. I would absolutely urge the company that as the toothpaste picks up more customers, to pass the savings onto them/us. It is very expensive for what it is and the set of ingredients at the moment. However, toothpaste tabs shouldn't be used with electric toothbrushes, and I don't want to go back to a manual one.
I love the simplicity of the product, the ethos and the customer care.
It works, feels fresh and I’ve tried a lot of natural toothpaste and this is the best!
Very happy with product.
Regular customer, would highly recommend.
✨ Customer Love Alert! ✨ "Easy to use great product that slides through the teeth with ease and doesn’t catch or break. Can highly recommend." – Jenny H., Verified Purchase ✅
#HappierBeauty #CustomerLove
@happierbeauty
Whiter teeth, stronger enamel, zero plastic waste. 🪥✨ Powered by hydroxyapatite, Happier Fresh Mint Toothpaste naturally whitens, remineralises, and reduces sensitivity all in a recyclable aluminium tube. A cleaner smile and a cleaner planet 🌍💚
🔑 Waste not, want not. Get every last drop with our handy Squeeze Key. 🧴 Fits perfectly on our recyclable aluminium tubes 📉 Reduces waste + saves money 🌿 A small tool with big impact #EcoHack #SustainableBeauty #HappierBeauty
@happierbeauty
👅 Did you know your tongue can host billions of bacteria? Say goodbye to bad breath and hello to a cleaner, happier mouth 💙 🌿 Sustainable. 💪 Effective. ♻️ Plastic-free. Try our stainless steel tongue cleaner and feel the difference! #HappierBeauty #SustainableOralCare #FreshBreathNaturally #EcoFriendlyLiving
@happierbeauty
Floss without the guilt. Our Biodegradable Floss gets between your teeth—not stuck in landfill.
🍃 Plant-based and plastic-free 🌸 Infused with peppermint oil 💚 Better for your gums, and the globe
#EcoFloss #NaturalOralCare #HappierBeauty
@happierbeauty
🦷✨ A Fresh Reason to Smile! We're thrilled to hear how much Marianne loves our Happier Fresh Mint Toothpaste 💚 From a refreshing taste to a whiter smile and all made with ethics in mind. 🌍🪥 Thanks for doing your bit for the planet and choosing a toothpaste that cares. 💫