
As featured in
What Makes Us Different
Happier toothpaste is powered by Hydroyapatite, a revolutionary mineral that helps whiten, remineralise and reduce sensitivity.
Plus we've added vitamin E forhealthy gumsand papaya enzymes for gentle,natural whitening.It's vegan, cruelty-free, and does not contain SLS (Sodium Lauryl Sulphate), Titanium Dioxide, or other artificial chemicalsnot recommended by dentists.
Happier toothpaste is approved by dentists and formulated by dental experts.
Contains Sodium Fluoride (1450ppm)
Size: 75ML
Ingredients: Glycerin, aqua, hydrated silica, potassium citrate, calcium hydroxyapatite, cocamidopropyl betaine, menthol, cellulose gum, sodium fluoride, rebaudioside A, mentha spicata leaf oil, mentha piperita leaf oil, anethole, tocopherol, helianthus annuus seed oil, eucalyptus globulus oil, limonene
Our flexible subscription means you are in total control. You can pause, skip or bring your next delivery forward if you run out early!
✅ Cost avg. 17p per brushing
✅ Reminder 3 days before every delivery
✅ Make changes by email or via your account
Did you know that over 1 BILLION single use plastic toothpaste tubes are landfilled each year?Happier Toothpaste is on a mission to change this and invite you to make a difference with us today.
Our toothpaste comes in 100% recyclable packaging. Our tubes are made of endlessly recyclable food-grade aluminium which can be placed in your recycling bin after use!
Our caps are fully recyclable too - or you can send them back to us for recycling and re-use!
Ingredients You Can Understand
Happier toothpaste is powered by Hydroyapatite, a revolutionary mineral that helps whiten, remineralise and reduce sensitivity.
Plus we've added vitamin E forhealthy gumsand papaya enzymes for gentle,natural whitening.It's vegan, cruelty-free, and does not contain SLS (Sodium Lauryl Sulphate), Titanium Dioxide, or other artificial chemicalsnot recommended by dentists.
Happier toothpaste is approved by dentists and formulated by dental experts.
Contains Sodium Fluoride (1450ppm)
Size: 75ML
Ingredients: Glycerin, aqua, hydrated silica, potassium citrate, calcium hydroxyapatite, cocamidopropyl betaine, menthol, cellulose gum, sodium fluoride, rebaudioside A, mentha spicata leaf oil, mentha piperita leaf oil, anethole, tocopherol, helianthus annuus seed oil, eucalyptus globulus oil, limonene
Hassle Free Subscription
Our flexible subscription means you are in total control. You can pause, skip or bring your next delivery forward if you run out early!
✅ Cost avg. 17p per brushing
✅ Reminder 3 days before every delivery
✅ Make changes by email or via your account
How We Are More Sustainable
Did you know that over 1 BILLION single use plastic toothpaste tubes are landfilled each year?Happier Toothpaste is on a mission to change this and invite you to make a difference with us today.
Our toothpaste comes in 100% recyclable packaging. Our tubes are made of endlessly recyclable food-grade aluminium which can be placed in your recycling bin after use!
Our caps are fully recyclable too - or you can send them back to us for recycling and re-use!
Happier Product Features
Fresh breath, whiter teeth, and healthy gums all in a toothpaste designed by dental experts. Gentle on teeth, tough on odours.
LONG-LASTING FRESHNESS
4 sources of mints to neutralise odours for hours.
PREMIUM QUALITY
High-grade ingredients for all-round oral care.
DENTIST APPROVED
1450ppm Sodium Fluoride for optimal protection.
NATURAL WHITENING
Removes stains and brightens enamel.
REDUCES SENSITIVITY
Hydroxyapatite rebuilds and strengthens enamel.
NO HARSH CHEMICALS
Free from SLS, Triclosan, and harsh bleaches.
ECO-FRIENDLY PACKAGING
Recyclable aluminium tube.
TOTAL ORAL PROTECTION
Supports teeth, gums, and breath for a confident smile.
4 Reasons why thousands are switching
to Hydroxyapatite toothpaste

