4 Pack Happier Toothpaste

Regular price: £38.00
Sale price: £38.00

Tax included.

Quantity

✰ Subscribe and save! ✰

Happier Beauty's flexible subscription.

✰ Great value at £30 for 4 tubes, saving £18 compared to buying 4 single tubes.

✰ Automatic delivery means you'll never run out of Happier!

✰ Reduce courier miles with less deliveries.

✰ Wins all round.

Our flexible subscription means you are in total control of your subscription. You can pause, skip a month or bring your next delivery forward if you run out early! And of course, if you change your mind you can cancel at any time. Plus, there's still no delivery charge for UK orders. We offer 2, 3 or 4 month subscriptions instead of monthly to reduce number of courier miles 💚

Ingredients you understand.

We don't use SLS, triclosan, parabens, petrochemicals, colours, artificial flavours or artificial sweeteners. We are transparent with our ingredients and explain what they do. Every ingredient has been carefully chosen to be great at caring for your teeth with minimum impact on you and the planet.

Packaging which doesn't cost the Earth.
Every year 1.5 billion single-use plastic toothpaste tubes get thrown away. Yes. 1.5 BILLION! Our tubes are traditional aluminium. They are super efficient to recycle.
Our postal packaging is designed to be reused. We pay more for higher quality packaging so you can reuse it many times.

Happier Toothpaste is cruelty free and suitable for Vegans.
Happier Toothpaste has been specially formulated for sensitive teeth.

Happier toothpaste is a low foam formula We do not use SLS or other soaps to create lots of foam, as some foams may dry your mouth.

4 x 75ml, Fresh Mint Flavour

✰ Free UK shipping ✰

Ingredients.

Hydroxyapatite is the mineral used by our bodies to make our teeth and bones. It is highly biocompatible with us and the planet. Hydroxyapatite works with fluoride to replace lost minerals in your tooth enamel. It can help to strengthen soft spots in your enamel, reduce sensitivity and improve whiteness.

Papain is an enzyme from papaya fruit. It helps to stop new stains sticking to your teeth.
Vitamin E (tocopherol) is a well known antioxidant, and is widely used in skincare. Antioxidants like vitamin E can help to reduce inflammation in your gum tissue.
Potassium citrate gently helps sensitive teeth. It is a form of the mineral potassium.
100% natural flavour. We use a unique combination of 4 natural flavours to give Happier Beauty Toothpaste it's distinctive intense fresh and minty taste.
Cocomidopropyl betaine. Toothpaste needs a little foam to help lift debris from your teeth and gums. Coconut oil has been lightly processed to give a gentle foamer (this is the least processed foamer we can find).
Stevioside. We don't use artificial sweeteners. We use a tiny bit of natural Stevia to sweeten Happier Beauty Toothpaste.
Hydrated silica helps to gently remove old stains. We use a patented blend of soft rounded silica to help remove stains on your teeth without abrasion.
Fluoride is a well known mineral which helps to prevent tooth decay. It works alongside hydroxyapatite to replace lost minerals and strengthen your tooth enamel.
Glycerin. We use a plant based glycerin to stop Happier Beauty Toothpaste from drying out.
Water is used to make Happier Beauty Toothpaste runny so it can be squeezed out of the tube easily.
Cellulose gum is sourced from plants and helps to keep Happier Beauty Toothpaste always squeezable.
Limonene is a naturally occurring component of our natural flavours.

Ingredients: Glycerin, aqua, hydrated silica, potassium citrate, hydroxyapatite, cocamidopropyl betaine, aroma, cellulose gum, sodium fluoride, stevioside, tocopherol (vitamin E), papain, limonene (sodium fluoride 0.32% w/w (1450ppmF)

Diana C.

Love that it aluminium not plastic and it includes fluoride. And if the cap can eventually be aluminium too hen even better!

Susie K.

The toothpaste is very good and it's great to know that the metal tubes can be easily recycled.

Samantha L.

It seems a little odd to be happy about toothpaste but, I am! Happier beauty has excellent customer service and the toothpaste is great!

Gill W.

We absolutely love this toothpaste and so does my dentist

Magdalena L.

Very decent, reasonably priced toothpaste with significantly reduced impact on the environment.

D F.

Minty taste, a little goes a long way and my dentist is happy with it too.

Kim D.

Trying to make better choices where I can This tastes fine and is nice to use and dentist happy as still contains fluoride. Gave a tube each to my daughter and son to try at the same time :)

Holly B.

I am delighted with my Happier toothpaste. To know that I am using a toothpaste that’s doesn’t come in a plastic tube is such a relief, And it’s got Fluoride so I am protecting my teeth. Love the silver and white tube as a bonus. I am slipping a tube into some Xmas stockings to convert the recipients. Thankyou!

Rhian G.

It is really great for my sensitive teeth and tastes great too!

Nadia H.

Really good quality toothpaste that makes my mouth all sparkly and clean. And reduces my burden on the environment.

Kay M.

Fabulous product! A "proper" toothpaste that leaves your mouth clean and fresh and your morals and ethics intact too.

Kay M.

It's not easy to find an eco-friendly, cruelty free toothpaste - there are loads of tablets and powders but none that I tried made my teeth and mouth feel clean. Then I discovered Happier - a "proper" toothpaste that leaves my whole mouth feeling clean and fresh. It ticks all my ethical and moral boxes too and I'm supporting an independent business - what's not to like!

Barbora M.

Cleans really well, tastes nice (which I was surprised!), looks good in the bathroom and is better for the environment - LOVE IT

Rachel L.

Love this toothpaste and would highly recommend. Helpful staff with queries too.

Beata P.

I like it , less plastic at least , could be a bit stronger flavour to make me happier but still nice and tasty…recommended

Georgia W.

I like the paste, I like the tube. I don’t like the lid as white plastic is hard to recycle. There are alternative tubing being used by cosmetic companies now, which I’d much prefer if Happier moved towards.

Lynne E.

Fresh taste, really clean feeling.

Irina H.

Completely satisfied with the product so far!

Ali M.

Great minty taste, teeth feel clean and shiny after use. It does not irritate my lips like the recyclable version of a well known brand. The Tube folds easily over itself as the amount of toothpaste inside reduces and the metal does not split. It stands on the lid if you want it to and its great that its cruelty free, vegan and totally recyclable. Thank you!

Samantha L.

Fantastic product! Love the key so I can squeeze my tubes. Toothpaste tastes so nice. Very happy with my purchase.

Sophie B.

I like the fact the tube is recyclable - but I don't love the taste which is not as refreshing and doesn't make the mouth feel as cleansed as other commercial alternatives.

Ms Julie A C.

Good product, really pleased with the service

Corine P.

I am trying to convince my family to all use it. Their dislikes are that it isn't minty enough and could froth up more both of which would leave the mouth feeling cleaner. I think the tube should come in a bigger size ie 125ml as it runs out so quickly. It is also very hard to get the last bit out of the tube. I am going to persevere but I think these improvements could be made.

Sarah N.

Feels so good to use a plastic free toothpaste and it tastes great! Love the key to squeeze the last bit out too.

Nadia H.

Great product, really makes my smile just beam

Nicola D.

Tastes nice and minty, and so much better than tooth tabs! Great option if you’re trying to be more environmentally friendly.

Rachel L.

Very nice toothpaste, best tasting yet and keeps my gums and mouth fresh all day.

Verity W.

Very good texture and taste and I like that it has fluoride in it (I'm all very eco but want to keep my teeth thanks). It is pricey though. I'm trying not to compare and to think about the true value of items but it is a little pricey. But then other plastic free brands are expensive and don't have fluoride.

Kirsty C.

I have tried a number of toothpaste tabs in an attempt to be more green, but they are not for me. When I saw this tube I was delighted. And the toothpaste gives a lovely fresh feeling and taste. It certainly made me Happier!

Alda A.

I really happy

Rachel R.

Really happy with this purchase. Great taste, just wish cap wasn’t plastic. Only just started using but really pleased to find a more eco option that is actually a pleasure to use.

Marcus D.

Great looking product , tastes great and not plastic .

Millie S.

Great so far. And love the fully recyclable tube.

Addison B.

The best toothpaste we have ever used. Ordered the 4 pack! Highly recommend.

Emily K.

Great toothpaste!

Emily W.

I have been looking for a plastic free toothpaste for a while. Happier is gr8!

Sam W.

I love the simplicity of the product, the ethos and the customer care. It works, feels fresh and I’ve tried a lot of natural toothpaste and this is the best! Very happy with product. Regular customer, would highly recommend.

Helen Coleman

In my opinion this is the best toothpaste money can buy Whiter teeth ,excellent taste ,smart packaging and best of all Eco friendly Top marks

Mrs Wilkinson

Regular customer, excellent product and service as usual. Highly recommend.

Hanna

Love how conscious they are about their packaging and what ingredients they use. The toothpaste has a nice texture and taste good + it was important for me to fine a natural toothpaste with fluoride. I absolutely love it! They are also super friendly and quick to reply

Geeta Kopacz

This is my second order and I couldn’t be “happier”. Don’t be fooled by the fact the toothpaste does not foam. Initially I felt it would not clean my teeth because of it - but I couldn’t be further from the truth. Since using Happier toothpaste by teeth are super clean and I even noticed no more “morning breath”. The toothpaste is gently minty and it doesn’t feel like you’ve just popped an overpowering mint chewing gum in your mouth! I strongly advise ordering the metal key which makes sure that the toothpaste is kept “tidy” and all that paste gets used. All in all, I will be using this toothpaste now and forever!