Kathryn A.
I actually do feel happier brushing my teeth knowing that the tube will not add to the environmental plastic problem.
Jasbir V.
Since starting happier my sensitivity has gone and the minty zing is longlasting
Michele K.
Have reordered as they were so good! Love the circulatory system and off to pop my used tubes in the post :)
Camilla C.
Love this toothpaste, soft taste and leaves my teeth squeaky clean!
Lynn P.
We have this on repeat order. Love it!
Magdalena L.
Very good toothpaste, environmentally friendly packaging, very good customer service, really, can't ask for more!
Josephina W.
The toothpaste itself is great! Lovely minty flavour and feels like it doing a good job. If I have one criticism it's the packaging...either the tube or the postage pack. One of my tubes was punctured in transit and therefore continually oozes toothpaste! Perhaps you could look at your packaging solution a little more closely. But even for that I fully recommend the toothpaste!
Christopher W.
An excellent toothpaste (my dentist approves) that ticks all the environmental boxes. I’ve docked one star because it is a bit pricey, even when buying a 4-tube package. Otherwise I recommend it.
Louise A.
Great toothpaste made even better by being in a recyclable tube. Love it.
Ceri R.
I couldn’t get in with powder or tablet toothpaste and this is just awesome!
Sarah K.
I want to reduce use of plastic, as it is so damaging to the environment. When I read about HAPPIER toothpaste as a plastic-free option, I decided to try it. My order came very quickly, no plastic packaging and nicely fresh tasting toothpaste - thank you.
Corine P.
So it's fantastic that there is nothing in land fill and the whole tube can be recycled. Also that the ingredients are natural and don't harm the enviroment. But the minty taste should be alot stronger to leave your mouth nice and fresh. My daughter and a friend of mine won't use Happier Beauty Toothpaste because it's not minty enough.
Paul S.
Great toothpaste, nice flavour and enjoy being able to get as much out of the tube as possible.
Kay M.
Great taste, does it's job of making my teeth and mouth feel clean AND it's environmentally friendly from an independent business. What's not to love?!
Ann C.
Loved it that my 4 tubes of toothpaste were all wrapped in brown paper, and eco post bag. The toothpaste is great, and works beautifully!
Diana C.
Love that it aluminium not plastic and it includes fluoride. And if the cap can eventually be aluminium too hen even better!
Susie K.
The toothpaste is very good and it's great to know that the metal tubes can be easily recycled.
Samantha L.
It seems a little odd to be happy about toothpaste but, I am! Happier beauty has excellent customer service and the toothpaste is great!
Gill W.
We absolutely love this toothpaste and so does my dentist
Magdalena L.
Very decent, reasonably priced toothpaste with significantly reduced impact on the environment.
D F.
Minty taste, a little goes a long way and my dentist is happy with it too.
Kim D.
Trying to make better choices where I can
This tastes fine and is nice to use and dentist happy as still contains fluoride. Gave a tube each to my daughter and son to try at the same time :)
Holly B.
I am delighted with my Happier toothpaste. To know that I am using a toothpaste that’s doesn’t come in a plastic tube is such a relief, And it’s got Fluoride so I am protecting my teeth. Love the silver and white tube as a bonus. I am slipping a tube into some Xmas stockings to convert the recipients. Thankyou!
Rhian G.
It is really great for my sensitive teeth and tastes great too!
Nadia H.
Really good quality toothpaste that makes my mouth all sparkly and clean. And reduces my burden on the environment.
Kay M.
Fabulous product! A "proper" toothpaste that leaves your mouth clean and fresh and your morals and ethics intact too.
Kay M.
It's not easy to find an eco-friendly, cruelty free toothpaste - there are loads of tablets and powders but none that I tried made my teeth and mouth feel clean. Then I discovered Happier - a "proper" toothpaste that leaves my whole mouth feeling clean and fresh. It ticks all my ethical and moral boxes too and I'm supporting an independent business - what's not to like!
Barbora M.
Cleans really well, tastes nice (which I was surprised!), looks good in the bathroom and is better for the environment - LOVE IT
Rachel L.
Love this toothpaste and would highly recommend.
Helpful staff with queries too.
Beata P.
I like it , less plastic at least , could be a bit stronger flavour to make me happier but still nice and tasty…recommended
Georgia W.
I like the paste, I like the tube. I don’t like the lid as white plastic is hard to recycle. There are alternative tubing being used by cosmetic companies now, which I’d much prefer if Happier moved towards.
Lynne E.
Fresh taste, really clean feeling.
Irina H.
Completely satisfied with the product so far!
Ali M.
Great minty taste, teeth feel clean and shiny after use. It does not irritate my lips like the recyclable version of a well known brand. The Tube folds easily over itself as the amount of toothpaste inside reduces and the metal does not split. It stands on the lid if you want it to and its great that its cruelty free, vegan and totally recyclable. Thank you!
Samantha L.
Fantastic product! Love the key so I can squeeze my tubes. Toothpaste tastes so nice. Very happy with my purchase.
Sophie B.
I like the fact the tube is recyclable - but I don't love the taste which is not as refreshing and doesn't make the mouth feel as cleansed as other commercial alternatives.
Ms Julie A C.
Good product, really pleased with the service
Corine P.
I am trying to convince my family to all use it. Their dislikes are that it isn't minty enough and could froth up more both of which would leave the mouth feeling cleaner. I think the tube should come in a bigger size ie 125ml as it runs out so quickly. It is also very hard to get the last bit out of the tube.
I am going to persevere but I think these improvements could be made.
Sarah N.
Feels so good to use a plastic free toothpaste and it tastes great! Love the key to squeeze the last bit out too.
Nadia H.
Great product, really makes my smile just beam
Nicola D.
Tastes nice and minty, and so much better than tooth tabs! Great option if you’re trying to be more environmentally friendly.
Rachel L.
Very nice toothpaste, best tasting yet and keeps my gums and mouth fresh all day.
Verity W.
Very good texture and taste and I like that it has fluoride in it (I'm all very eco but want to keep my teeth thanks). It is pricey though. I'm trying not to compare and to think about the true value of items but it is a little pricey. But then other plastic free brands are expensive and don't have fluoride.
Kirsty C.
I have tried a number of toothpaste tabs in an attempt to be more green, but they are not for me. When I saw this tube I was delighted. And the toothpaste gives a lovely fresh feeling and taste. It certainly made me Happier!
Rachel R.
Really happy with this purchase. Great taste, just wish cap wasn’t plastic. Only just started using but really pleased to find a more eco option that is actually a pleasure to use.
Marcus D.
Great looking product , tastes great and not plastic .
Millie S.
Great so far. And love the fully recyclable tube.
Addison B.
The best toothpaste we have ever used. Ordered the 4 pack! Highly recommend.
Emily K.
Great toothpaste!
Emily W.
I have been looking for a plastic free toothpaste for a while.
Happier is gr8!
Sam W.
I love the simplicity of the product, the ethos and the customer care.
It works, feels fresh and I’ve tried a lot of natural toothpaste and this is the best!
Very happy with product.
Regular customer, would highly recommend.
Helen Coleman
In my opinion this is the best toothpaste money can buy Whiter teeth ,excellent taste ,smart packaging and best of all Eco friendly Top marks
Mrs Wilkinson
Regular customer, excellent product and service as usual. Highly recommend.
Hanna
Love how conscious they are about their packaging and what ingredients they use. The toothpaste has a nice texture and taste good + it was important for me to fine a natural toothpaste with fluoride. I absolutely love it! They are also super friendly and quick to reply
Geeta Kopacz
This is my second order and I couldn’t be “happier”. Don’t be fooled by the fact the toothpaste does not foam. Initially I felt it would not clean my teeth because of it - but I couldn’t be further from the truth. Since using Happier toothpaste by teeth are super clean and I even noticed no more “morning breath”. The toothpaste is gently minty and it doesn’t feel like you’ve just popped an overpowering mint chewing gum in your mouth! I strongly advise ordering the metal key which makes sure that the toothpaste is kept “tidy” and all that paste gets used. All in all, I will be using this toothpaste now and forever!
